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Getting The Inside Scoop On Search

Search Engine Strategies Conference

In what is becoming a larger and larger event every year, the SES conference held last week at the San Jose Convention Center has become one of the premier events for search engine strategies and search engine marketing.

The Big Three search engines, Google, Yahoo, and MSN all had large booths representing their bread and butter, online advertising. Other search engine companies were also present. Many of the specialized, directory based, advertising only companies were also present.

Online advertising, also known in the industry by some of the principals as search engine marketing is the leading revenue generator for all the search companies.

Microsoft has finally gotten out of their suits and started to feel more like a company you could talk to. That was one of the things that I did while at the conference. Microsoft, since totally breaking free of the Yahoo advertising feed on MSN Search is really starting to make a marketing push for their own online advertising system. I really only got a chance to have a quick overview of the system but I would say the online system for setting up Ads to run on the MSN Search platform is looking very intuitive and the tools provided look to be very powerful for evaluating ad performance and setting up campaigns. Many of the features that are found at Google and Yahoo can be seen incorporated into the MSN advertising system.

All of this competition in the search world is definitely good for consumers and businesses alike. While some businesses might think that having to advertise on at least three different search engines for close to one hundred percent marketing exposure means having to pay for three different advertising outlets this is not necessarily the case.

In a recent article I read online about placing your advertising dollars in the best area possible means evaluating all the advertising dollars spent and invest in those campaigns that have the highest ROI. Likewise, I would have to say that companies really need to test and monitor closely the advertising campaigns and alter them accordingly. If a campaign is not producing measurable results then it is time to adjust it or in some instances completely do away with spending the dollars that are loosing money and place it where it can earn money.

Back at the convention, there were numerous other companies that were making their pitch to have businesses listed in their website on an annual fee basis. Many of these were analogous to the "Yellow Pages." Some of these companies were even offering, not only the pay per click on an ad, but were also providing a feature called pay per call. This pay per call feature has been out for a year or so and may actually provide a great way of having a customer call directly instead of having to email them. That way the customer actually gets to talk to someone live at the moment of impression. Conversions may be higher with live two way communications as compared to a customer clicking an ad and going to a landing page.

One of the highlights of the convention, as in years past, was the Google Dance. The Google Dance was held at the Googleplex in Mountain View. It was a time to talk with the engineers, have hands on demos and questions answered about Google products, eat, drink, and be merry. Really, it was great fun and definitely a cool night to remember. Read and see photos of the 2006 Google Dance. Everyone needs to see the look on the face of the "Google Guy" just after he got dunked. The attendees and Google employees seemed to really have a good time with the interaction between everyone. Professional Web Services looks forward to the Google Dance in 2007.

For Internet marketing services, ethical search engine optimization, online advertising strategies, and web branding solutions contact Professsional Web Services today.

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posted by James A. Warholic at 8:37 PM


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    Do it with Internet marketing style! Any person that has known me long enough will find out that I usually get straight to the sales and marketing point. Invest your time wisely. Make a difference in the world. Each individual has something special to share that can impact the world around them. Maybe your sphere of influence is one person, maybe it is your family, business, neighborhood, or a larger group of people. But, no matter how large or small a group of people that you come in contact with, a person can effect change for the good in life. We can start today with a simple business investment, with a professional word of encouragement, a "thank you", or just a kind look that really shows that you understand and appreciate another person.

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