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First off, Gmail is Ferrari Hot! And let me tell everyone up front that by having a Gmail account has made my life much easier, increased my productivity, helped me to be more organized, and faster on the road. One of the aspects about dealing with numerous customers in both B2B and B2C industries are in many cases the requirements to have an email address with the domain name I am working with at the time.

As a business representative for our clients, I need to sometimes make contact with various client related business interests, and having a email address with that customer's domain name is advantageous for representing the company to the third party. However, with so many email addresses to check on a regular basis, it becomes difficult to stay on top of all the communications items. This is where the Gmail email system comes in handy big time. What I do is forward my emails from all my other accounts into a central Gmail address location. This way, I don't have to go in and check my emails at all my other email addresses. But, you say, "I can forward my emails to any location that I want." Yes you may be able to do that, but Gmail offers a feature that also allows you to respond as though it is coming from the other email address. You can also send emails through POP SMTP from another email account or using the IMAP function, import old emails from other accounts and synchronize all emails with Outlook or other email programs running on multiple computers at the same time. Here are some of the various mail clients along with the instructions on how to configure them for Gmail. Sign up for a free Gmail account.

• Apple Mail 3.0


• Outlook Express


• Outlook 2002


• Outlook 2003 (see our animated demo)


• Outlook 2007


• Thunderbird 2.0


• Windows Mail


• Other

Read about more things you can do with Gmail.

Google Apps and Gmail For Any Business

Take the next step for your business organization with Google. Use the Gmail interface software engine via Google Apps for your domain name. One of the features that Google Apps has for any company is to use Google's Email servers to handle your daily email requirements for your company. There are two levels of service provided by Google. One is the free and provides over 7 GB (and counting) of email storage for each email account. The other is $50 per user per year and provides 25 GB of email storage for each account. Both the standard free edition and the paid premier edition come with full administrator control panels for a central IT person or even a non IT person to set up new accounts and control access to established accounts. Just like in the Gmail accounts online, users can access their accounts through the online control panel, IMAP, and POP SMTP email client settings.

I am convinced that Google Security for your Emails are better than any security at any company. Read the past article on Cloud Computing The Google Way to understand the reasoning behind my statement that Google is more secure than even your company. I know that may come as a very bold statement to some, but I encourage you to read the article and think about the economy of scale and understanding of their security measures in place, along with independent security audits that are conducted regularly.

The Gmail Email Overview

Gmail offers entire organizations and businesses personalized email addresses like jsmith@yourdomain.com. Gmail comes with helpful features to make email more useful, like award-winning spam and virus filtering, up to 25 GB of storage per account, powerful search to find messages as fast as you can search the web, and instant messaging built right in. The Gmail web application is accessible from anywhere, and you can even sign in from your mobile phone. Or if you prefer, you can access email from your favorite mail client like Outlook or Thunderbird using POP or IMAP at no additional cost.

Why switch to Gmail Google Apps for your domain name? There are many reasons to do it, but two of the top reasons in my book would be that the storage capacity is simply enormous, and you never have to throw any emails away. Remember, most companies are using their website servers also as their email servers. This means they are limited by how much data they can store online in the email portion before things have to get purged. Most companies provide their employees with significantly less email storage area, and what happens many times is their email boxes fill up and need to be emptied to make room for new emails. Other times, a main IT person or administrator is constantly going into the email accounts and purging past emails to make room for more. Whereas with Google Gmail Apps, users have a huge storage area which are unlikely to get filled up except by the super power huge file receivers of email information, and even then, I imagine that Google would just add more capacity for specific power hungry email users.

By-the-way, I am talking from first hand experience on both the free Gmail email available to anyone online and Google Apps for a domain name, with a private label email address using the Gmail email software to drive it. Using the Gmail Google Apps is like driving a Ferrari very very fast. And you know what? Others wish they had one too. Maybe someday.

Get your business found online fast. Don't let the competition pass you by on the Web. Internet marketing by Professional Web Services will get your business found in the search engine results. Search engine marketing for the 21st century.

Labels: Business, Domain_Names, Email, Free Stuff, Internet, Online, Products, Professional Web Services, Software, Technology, Web, Web 2.0

Creative Internet Marketing

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Wow, What A Google Day!

I got a chance to attend a really informative half day Google Innovation seminar held at the Santa Clara Marriott on Wednesday. The conference theme was how Google is innovating for businesses in the form of cloud computing applications and passing cost savings through some really wild changes for IT departments to save tons of time and money over traditional ways of finding, sharing, and the securing of all internal data, along with major improvements in the productivity of workers and huge cost savings to both big and small enterprise companies.

Cloud Computing comes from the cloud illustration of having various IT services and software applications residing in off site data centers. Typically the computing resources being accessed are owned and operated by third-party providers. Cloud computing is getting much more notoriety today as business are looking for ways to streamline costs and improve the productivity of their workers from those that work in small company environments and to large companies — with workers from many satellite locations around the world.

Wednesday's keynote address was delivered by Dave Girouard, President of Google Enterprise. He presented some great insights in to the economy of scale. One of the aspects that we have all seen in the past few years is the price on computer storage has decreased exponentially while at the same time the drive storage capacity has increased significantly. The price per gigabyte and the price per terabyte is just incredibly low and dropping everyday. Five years ago, very few outside of the computer industry had heard of a terabyte hard drive. Now, people can go over to Costco or Fry's and pick one up at lunch time for $200.00 or less. Imagine that!

Google has taken this economy of scale to new levels that no one else in the industry has ever imagined or implemented. When it comes to dreaming and dreaming big, Google is above the clouds on this one. For example, Dave pointed out in his keynote address, in one of the larger Marriott meeting rooms filled with IT and business personnel across all industry facets, of just how the economy of scale is taken advantage of by Google. Google discovered early on that one of the implementation aspects of all this Google Search power was the need for massive numbers of computer servers along with a massive supply of electrical power to run all the servers. Google is number five in the world for producing computer servers; of course they use all those computer servers produced for themselves. They have streamlined a flavor of Linux Open Source software that is custom to their own needs without the need for the various portions of the Linux code that is not used by them. With this approach, and their proprietary file structure that was hinted at, they claim that they can upgrade all of their server's operating system in a matter of hours across all of their data centers worldwide. Imagine that, simply executing some command at one location and updating their software everywhere.

While the economy of scale was impressive to think about just from the computer aspect, Dave also gave insights into what Google is doing on the renewable energy front and also being able to supply power at costs below those of coal fired electricity plants. Energy is really one of the greatest bottlenecks for this type of operation, and it makes sense for Google to devote financial resources into this area for business. Who knows what cool discoveries might come out of this division.

Dave proceeded to give the conference attendees an overview of everything related to Google Enterprise, Google Search Appliance, and Google Message Security that seemed to be well received by all those that were attending. Security was one of the main topics that was covered in depth. When it gets down to it, I believe that after hearing how security is structured at Google, both for storing of data, and for independent audits that are being performed within Google Corporate, they are on the forefront of providing the most secure data structure of any business out there, including any individual enterprise themselves.

I had the opportunity to sit up front with my brother and associate on my right side, and the Google opposition, Microsoft, Information Worker Solution Specialist sitting on my left. I'll be nice, I won't give his name here. I had to laugh at that one though, when he introduced himself to me prior to the keynote address he said, "Hello, I'm so and so and I'm the opposition here, of course with full disclosure. I need to be up front with that." I did see him taking lots of Google notes.

In the back of my mind, I thought, Microsoft could save a lot of money if they were to start using Google's Enterprise Solutions. But, there's not a snowball's chance in hell of ever seeing that happen. However, we had a little time before the meeting started that I shared with him of what my thoughts were for improvements to Microsoft Live Small Business email and other applications. I was nice, but I tell it like it is, and shared some inside application impressions and told him in no uncertain terms, that first impressions are what matter.

So, when it comes to apples and oranges, there really is no comparison. There are more things different then there are the same. I'm not going to go into comparisons here, but suffice it to say I was really impressed with Google's top notch approach to placing the customer first. Dave got to the point, when he stated, "the customer is one click away from using someone else for search." And, I truly believe that Google is not going to forget that anytime soon. When it comes to providing secure enterprise solutions, Google believes that if it doesn't make it easier and better for the client do, then it probably should not be implemented. Everything I saw from Google today was making things better, easier, faster, more efficient, more productive, improved cost savings for businesses, and cool too.

Of course there was much more in depth talks and live demonstrations, along with actual walk thorough visual applications and "Q & A" sessions for most of the Google Enterprise solutions. If you get a chance to attend one of these Google Innovation for Business seminar events held around the country, I suggest you take advantage of it. I have to say that, breakfast and lunch was great too!

By the way, Professional Web Services has tested and implemented many of the Google Enterprise solution applications across numerous types of businesses. If you need help in this area, we're just a short email click away. Contact us for all your professional Internet marketing needs too. Start getting more leads today. Get a fresh search engine friendly website design now.

Labels: Business, Google, Internet, Intranet, Microsoft, Online, Search Engines, Success Stories, Web, Web 2.0

Creative Internet Marketing

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In todays online market place, with the convergence of marketing and advertising Web 2.0 technologies that can be embedded directly in websites, it is getting exceedingly difficult to tell the difference between marketing and advertising. However, it is wise to understand the key differences between the two, especially as it relates to Internet marketing and your B2B or B2C business.

Marketing Myth #1 Marketing is Just Another Word for Advertising


Excellent article comparing marketing and advertising.

These words of wisdom can be applied to Internet marketing and Online advertising directly. If you are spending $300.00 or $3000.00 per month, or more, on Google AdWords Pay-Per-Click Ads and other online banner advertising, and not investing a single dime on your Internet marketing efforts, you are hurting your business in the long run. Building a quality website, with properly optimized content, and developing a marketing message that defines who you are, are strategic keys to Web success.

So, is marketing just another word for advertising?

Read more about this marketing myth.

Incorporate good marketing into your online advertising campaign budget to get the best of both worlds.

Labels: Advertising, B2B Marketing, B2C Marketing, Business, Internet, Internet Marketing, Marketing, Online, Online Advertising, Pay-per-click, PPC

Creative Internet Marketing

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Do You Know Your Customers and Buyers Semantically on the Internet?

Are you talking their Internet semantic language?

This issue of the online marketing report looks at the world of search from an inner perspective that is quite interesting. It gives fascinating insights into the way we communicate, artificial intelligence (AI), Web publishing, how search engines index and catalog the vast Internet library, and how computer programs using complex algorithms are used in the evaluation of documents and web pages online. There are many golden nuggets of information to learn here, along with pertinent information on how to apply these marketing strategies for an improvement in your B2B or B2C business on the Web.


When it comes to online marketing, a close working relationship is a must between those that take care of your website and the products or services you provide. Simply having a website online, with just a sprinkling of your keywords throughout the site, is not good enough to getting a business found in the search engine results pages. Most of all, quality content is required, and that content better stand on its own merits. Sure, you can publish, on your business website a list of things that you sell, but how is that going to hold up to the hundreds, or thousands, or even millions of websites that use those same keywords as yourself. [Read More]

Read the entire article about online marketing:

Online Marketing Means Knowing Your Customers Semantically

Get your business on the right Internet footing. Learn how Professional Web Services can help build you an information architecture that will improve your marketing, advertising, sales, and branding impacts on the Internet.

For results oriented Internet marketing services contact us now. Be sure to ask for a free marketing consultation and website evaluation today.

Labels: Business, Internet, Internet Marketing, Marketing, Marketing Strategies, Search Engines, Web Marketing, Writing

Creative Internet Marketing

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Most every industry has a crowd of manufacturers, distributors, software providers, developers, and service providers all competing with one another in the market place.

Is your company standing out from the crowd?

With the latest acquisition talk from Steve Ballmer, Chief Executive Officer of Microsoft, in which he is proposing acquiring Yahoo! with a stock and cash buyout; one has to wonder if this merger/buyout acquisition deal would really help Microsoft that much in the search and online advertising market space.

If you are a Google Search user, how likely are you to switch to a new search engine provider? With nearly a 60 percent market share in December 2007 according to comScore Core Search Report, Google Search has shined through, with an outstanding track record that shows they have stood out from the crowd since their inception. When they were nothing more than a small startup, Google took the search engine world by storm, and turned out a better and faster product than any other search company had at the time. Google has strived to be the best, and has never been content with settling for mediocrity.

Many companies have taken the attitude that 80 percent is good enough if it can make them a profit. This is not how to operate your business. In essence, if you think you are such a big juggernaut in your particular business market place and the 80 percent attitude is your attitude, then that leaves 20 percent for any company to really take advantage of the situation, and develop a product or service that can take the world by storm. It doesn't take long before market share is changed from one company to the other.

How Do You as a Business Stand Out From the Crowd?

Differentiate and Dominate Keys to Successful Marketing

Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs.

No, before any of those things will really have any impact on your business you've got to uncover and communicate a way in which your business is different from every other business that says they do what you do. You've got to get out of the commodity business. You've got to stake your claim on a simple idea or position in the mind of our prospective clients.

Here's what I mean. Read more about Differentiate and Dominate Keys to Successful Marketing

Jim said: Never settle for mediocrity. Life is about change, new growth, and making a difference in the lives around us. No matter what direction life takes us in our new thinking, always striving to do it to the best of our abilities is key to success. Actions speak louder than words. B2B, B2C, and C2C Internet Marketing Services, ethical SEO, Search Engine Optimization, Online Advertising Strategies, Website Branding Solutions with Professional Web Services, Inc. Business Solutions.

Labels: B2B Marketing, B2C Marketing, Business, Google, Marketing, Marketing Strategies, Microsoft, Yahoo

Creative Internet Marketing

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The Good, The Bad, and The Ugly... How to Talk with Prospective Clients.
We recently went to a sales presentation that was very educational in some very unusual ways. It wasn't the information from the presentation that was educational. How the person made her sales presentation was the educational part. Her personality and style of asking questions didn't do much for attracting clients. It in fact was down right repulsive at times. Something someone more conscientious doesn't want anything to do with. Let's look at the good, the bad and the ugly in some sales presentations.

Read more about Communication Strategies For Success

Sales Article Number Two

Deal or No Deal? How To Close Sales When Prospects Call

Small business owners know that the most important function of the telephone is to bring customers to you, begging for your service or product offering. So when the phone rings with a prospective customer on the other end, do you know how to transform an interested caller into a buying customer? Here are three phone sales tips to help you close more sales.

Read the rest of the story Deal or No Deal? How To Close Sales When Prospects Call

Last but not least in the Sales and Marketing Stories

How to Hire Great Sales People

Hire Smart: Three Great Interview Questions to Hire Great Sales Staff

For small business owners, good sales staff is absolutely critical; they can make or break your business. Unfortunately, salespeople are also the most difficult employees to retain, precisely because of their business value. When hiring a new salesperson, many employers fall into the trap of using industry experience alone as the key hiring factor. But if the candidate left your competitor, what makes you so sure he'll like it any better at your company?

Many hiring mistakes could be avoided at the interview stage. By asking the right interview questions and by observing the candidate's selling skills during the interview, you can hire the right salesperson the first time.

The following three interview questions can help you avoid sales staff turnover.

Read the details on How to Hire Great Sales People.

Have a Happy Thanksgiving to you and your staff, from Professional Web Services a professional Internet Marketing Company.

Read these stories at Sales and Marketing. www.salesandmarketing.ws

Labels: Business, Marketing, Sales

Creative Internet Marketing

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Every business owner of a domain name in the world needs to be aware of the latest scam coming out of China and hitting the US and Australia.

Chinese Company Wants to Register our Domain Name

The US business owners are now being targeted with a very unethical form of domain name registration. This threat goes to the very core of a business's identity and involves threats to the online brand identities of companies being targeted. I suspect we will see more of this for every business on the Web.

Make sure you are aware of this and let others know what is going on.

If you do business in China, and wish to have a domain name registered with the .CN at the end of your name, any reputable Domain Registrar will register a domain name for you.

The Chinese are pulling a fast one. They are coming out with a sly story that tells a business that someone has registered a domain name with their company brand, trademark, or incorporated name with the .CN domain. For example, if a company had the domain name thisismytrademark.com, the other Chinese domain name would be thisismytrademark.cn or thisismytrademark.com.cn both of which have the Chinese .cn afterwards for the domain.

Now here comes the rest of the story. This domain registrar then proceeds to tell the story that they did checking on the domain name and before they will allow the other individual that was/is registering their "This is my Trademark" company name with the .cn, that This is my Trademark company can register it first (with them), because of the trade mark name.

Don't fall for it, but from a brand standpoint don't be asleep either. You need to constantly be vigilant and aggressively protect your business brand name online. So, before you believe the song and dance junk story from China, I suggest you read the following article for details about the .CN Chinese Domain Name Scams From China.

Read about protecting your Internet Domains and Intellectual Property, IP rights in China and around the world.

Be Careful with your Brand. Imagine if you saw your company name in the search engines with someone else from China using it on the Internet. What would you do?

Jim

Branding Matters

Labels: Branding, Business, Business Warnings, Domain_Names, Internet

Creative Internet Marketing

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Information is King but you need to Engage the Customer

Before a customer becomes your customer on the web, it is important to understand that they have most likely found your website in one of several ways online. The various ways of being found online include: the search engines, links from other websites, links from directories, or any number of forms of online advertising.

Marketing and advertising is all about creating more sales for a business. Yes, it is true that the search engines look at the information on a website and can drive traffic to your B2B or B2C business website. The search algorithms also have hundreds of included variables for evaluating the search rankings for keyword searches related to the individual websites, and also include information pertaining to websites from other web locations on the Internet, but there is more than meets the eye for sales and marketing success.

Call to action and sales oriented copy are absolutely necessary today in order to engage a reader, and have that reader become a customer. In the world of both B2B and B2C, a visitor to a website is likely visiting the website because of an interest in the product or service your company provides. Traffic to websites today are driven by the search engines. The search engines provide a small snippet of information that is displayed whenever someone is searching for a keyword or keywords related to the websites results. This is the first step in a potential new customer becoming a bona fide customer. There is much more in the path to them actually becoming a customer.

Don't place roadblocks on the pathway. Not having sales oriented copy and call to action items is like placing a roadblock in front of a potential customer.

Read more about Sales Oriented Internet Marketing.

Contact us for Internet marketing success.

Labels: B2B Marketing, B2C Marketing, Business, Internet Marketing, Website Marketing

Creative Internet Marketing

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PDF File Formats Have Become The De Facto Standard For Document Viewing and Printing Today

Brochures, color pamphlets, sales literature, marketing materials, manuals, technical documents, and even website pages are being converted to PDF documents for B2B and B2C businesses around the globe.

While, companies could invest hundreds of dollars for a PDF converter, there are some great softwares available for free. Many of these PDF converters can function both on the Apple Mac as well as the Microsoft PC system.

Why would anyone need a PDF file instead of a Microsoft Word file? Let's say you have a customer on the other side of the globe that needs information about your product or service and you only have it available in a Microsoft Word format. This might sound like no big deal to you, the customer can just open it using their Microsoft Word program. However, this is a totally wrong assumption. You might be talking to an engineer or customer that does not readily have the Microsoft Word program or compatible version available to them on the networked computer at their facility. Do you really want to make it difficult for them to be able to open a 100 page manual in a Microsoft Word document? No way!

With a PDF document, it can be read online with Internet Explorer, Firefox, or just about any Web browser with the Acrobat Reader plug-in available from Adobe. Or download the PDF file online to the local computer for future reference. Most Web browsers are set up to be able to open PDF files directly in the browser window itself. Even, Apple Mac can read it using available programs. Adobe has a free stand alone Acrobat Reader program available for just about every type of operating system available. They have a version for Windows, Mac, Unix, Linux, and even for the Mobile version operating systems. It is also available in multiple languages.

Adobe has a number of patents covering the technology used in the creation of the Portable Document Format (PDF) Specification. In the interest of promoting the PDF format for information exchange, Adobe has made it so that anyone may create applications that read and write PDF files without having to pay royalties to Adobe Systems. Source Wikipedia

When it comes to creating and publishing technical documents, many companies are using Adobe Acrobat Professional in publishing and collaboration between engineers, planners, and designers on the various design specifications for a wide range of projects. A multitude of companies and fields are using Acrobat Professional; from computer engineering firms, mechanical engineering and design companies, to communications companies and their engineers designing and documenting fiber-optic plant records, infrastructures, and Circuit Layout Records for city wide documentation. Because of the ability for different engineers and technical people to be able to add comments and corrections to the documents, the designers can actively keep track of the various changes and comments for a particular project.

While most businesses may not need this type of power for the PDF documents, it is nice to know there are options available for free to convert all types of documents to PDF file format. Read about some of the Free PDF Converter Programs available for both converting and combining all Microsoft documents into PDF file format. These types of PDF writing programs function on both Microsoft and Apple Mac software operating systems. Note: Mac has the feature of being able to save as a PDF file from the print menu and even email it directly to someone or yourself.

So, make it easy for your sales and customer service departments to share the technical and marketing material to your customers in a PDF file format today. Note, the documents can be made available online or in a secure directory that has a user name and is password protected. This requires some webmaster work to create secure online directories.

Do you need help with your website? Professional Web Services can help organize your PDF files and make them available on the Internet the way you want. Additionally, PDF files can also be found in the search engine results pages if you want. The option is yours.

Contact Professional Web Services for a free SEO report for your business website today. Learn how we can help get your business website showing up online in the search engines.

Labels: Business, Technology

Creative Internet Marketing

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Developing A Business Brand Online

B2B and B2C companies need to take a concerted effort online to establish their brands in the market place.

Branding begins at all levels, from the logo to the words written on a website and the information released in the public market place. Branding efforts should never stop. Just like in sports, teams need to get better in order to compete at or above the level of their competitors, so to in the matters of establishing a good brand image in the minds of the consumer. Read more about why you need to keep on developing a business brand online.

Developing Your Personal Brand Online

There are some things that are important to note in the world of online personal brands.

No matter what happens in the news, your name will likely appear in some form or another online. If you have a common name, like Joe Smith, your name will likely be linked on many websites. On the other hand, if you have a unique name, then you will likely see your name on but a few websites, but the brand image on display might not be to your liking. I am not talking about a picture of yourself, (although that may also be not to your liking). Read more about developing your personal brand online.

One of the aspects of branding online is that both your personal brand and business brand are likely linked together in more ways than one. Using your brand image on both the personal side and the business side is likely to be two sides of the same coin. Use it to your advantage on the Web. Set your personal/business apart from the rest. Stand out from the crowd on the Internet.

Jim is my personal brand and Professional Web Services is our Internet business brand.

Labels: Branding, Business

Creative Internet Marketing

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B2B Exchanges Dead Or Alive

By: James A. Warholic

The Talk Of The Town Was And Is, That B2B Exchanges Are Going To Change The Way Buyers And Sellers Get Hooked Up Online

There was talk by many experts in the B2B industry that these B2B exchanges would be the life blood of everything from buying and selling chemical products to machining and other fabrication services. Business-to-Business Exchanges were supposed to be an online eCommerce marketplace where buyers and sellers could get together and be a place were deals could be made. Buyers would be able to select suppliers based on pricing and delivery and save on costs. Sellers of products and services would be able to get their products and services seen by the greatest market penetration possible and ultimately increase their sales.

So, what went wrong and what happened to these business to business exchanges?

Here are a few quotes from the pro side of B2B Exchanges.

Why Suppliers Should Use B2B Exchanges

"By becoming a member of a B2B exchange you can benefit in both cost-saving and revenue increase - two primary requirements of productivity increase."

B2B Exchanges
B2B Exchanges - The Killer Application in the Business to Business Internet Revolution

The authors of this book claim that B2B Exchanges will quite literally be the next "killer application" on the Internet.

So, what has happened to all the B2B exchanges? Did they drop dead? Are they ready to come alive and be the next best thing to sliced bread? Or, are they already dead, before they ever really took off in the first place?

The other side of the coin with the B2B exchanges can be read in this article.

B2B exchanges dying off fast
Inherent problems, false assumptions speed demise of e-marketplace sites

"The dinosaurs got to rule the planet for 160 million years before they disappeared.

The mighty B2B exchanges got about two years."

I believe that B2B suppliers are of a much too competitive nature for B2B exchanges to work out the way those that are promoting the B2B exchanges would love to see it. The thought of it working is just too idealistic. Competition is on the selling side of the equation and not on the buying side. You can have hundreds of buyers with very few sellers that hooked up with the exchange in the first place. There is nothing keeping the buyer at the exchange. If a deal can be got outside the exchange, a buyer will always take the best deal possible. But, this isn't the only reason, or even the major reason why B2B exchanges will ultimately fail.

To really understand why exchanges are destined to fail we simply can look at the B2C side of the equation and see how that has played out with the AOL online access model. AOL thought they could roll along forever by adding new subscribers to their dedicated online portal. However, they found out that the consumer ditched their dial-up modems to get high speed Internet and quite literally turned off their dial-up connections. Also, try as they might, AOL could not stop people wondering off of their dedicated portal. Yahoo, is in much the same boat. Although Yahoo did not start off as a dial-up service, they created this Web portal for their regulars to go through. Yahoo has been scrambling of late, to get their regulars back to their portal. Well, now everyone is a portal. Everyone has access to a wealth of Information. Information without borders or boundaries. Millions of websites are being created with all types of information for consumers, businesses, and personal use. And, because of the information that is in diverse places, search engines got their start to catalog all that wealth of information. And here in lays the true for B2B exchanges.

Search Engines Are The B2B Exchanges Online

B2B exchanges have been with us ever since the first directory was put together. The Yellow Pages were the first mass produced exchanges to go out to the masses. Then Thomas Brothers with their annual list of suppliers came out in encyclopedia form. Then along comes the Internet with its light speed communication and information dissemination. And then we needed a system to get that information into the right hands. Online directories were started to help group these companies together. But that wasn't good enough.

Along Came The Search Spiders And Sat Down Beside Ours

They gobbled up all those keywords in our network of websites. All the major B2B and B2C companies in the world invited those search spiders to feast at their websites. They wanted them to pick up every particularly important word and words that would help push them up to the top of the search results for their industry. Then even the smaller B2B players realized they too could have equal footing to get their website discovered online. Competition was working at the max. Owners and presidents of corporations recognized the marketing impact that could be made using the search engines to capitalize on the fact that buyers and consumers all over the world were using the search engines to find the things that everyone wants.

The true B2B exchanges of the world can never be encapsulated. There are no bounds online. You can not stop information that wants to be free. Information that wants to be free does not mean that it is not going to cost you from the suppliers point of view. It does mean that the competitive marketplace will have suppliers that take advantage of everything they can on the Internet. This is very good for both the buyers and consumers and also for all the suppliers. But, make no mistake about it, there is a marketing cost involved.

Get your company found online. Professional Web Services provides the Internet marketing B2B business solutions.

Labels: B2B Marketing, Business, Buyers, eCommerce, Products, Sellers, Services, Suppliers

Creative Internet Marketing

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This newsletter issue takes a look at how to make sure your company is taking into account word of mouth marketing and advertising from an Internet perspective. Take a look at some of the statistics on the Life and Times online. Also consider the passion in your marketing and advertising messages and how you can take advantage of the powerful customer centric Internet marketing tools available for your business.


» Word Of Mouth Marketing And Advertising
from Eclectic Marketing
Is Word Of Mouth Marketing And Advertising Good Or Bad For Your B2B Or B2C Business?

That all depends. Most businesses that have been around for years and have top notch customer service, takes care of customer problems when they occur, and places the customer first, probably has an A+ rating with the public. Whereas the business that does not listen and respond to customer complaints, thumbs their nose at the public, and generally takes the customer's money and runs, is likely to be found online in the online forums and blogs being trashed and generally not well spoken of. Both of these businesses are the recipients of word of mouth marketing and advertising.
Word Of Mouth Marketing And Advertising


» Americans Love The Internet
from Life And Times
40 Million Americans Use The Internet To Hang Out Or Have Fun Every Day

According to the:

PEW INTERNET PROJECT DATA MEMO

On any given day, about 40 million internet users go online just for fun or to pass the time.

Americans Love The Internet

» Passion In Marketing And Advertising
from Marketing Strategies for B2B and B2C Strategic Marketing
Your Company Needs To Be Set Apart - Get Passionate In Marketing And Advertising Your Company What sets your B2B or B2C company apart. If you can not point to anything that sets you apart then you will blend in with the rest of the plain vanilla icing. However, a company that is rich in color will stand out above the frosting on the Internet cake. With so many companies that are in direct competition with products or services you provide, there has got to be something that you are really passionate about. Sharing those thoughts may be one of the most important marketing and advertising strategies a company can ...
» Passion In Marketing And Advertising

Professional Web Services provides: Internet marketing services, Online advertising strategies, ethical SEO services, and Web branding solutions to provide more local and global sales for your business.

Email us today for professional Internet marketing services to get your business discovered online by new prospects and customers. Search engines will love your Business to Business, B2B or Business to Consumer, B2C website.

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Labels: Business, Marketing

Creative Internet Marketing

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More Sales For Your Business

Quality Strategic Internet Marketing Services


Marketing a business online involves a multi-pronged approach. Starting with a domain name and a website presence is only a minor part of the overall challenge facing businesses today. The days of setting up a sign online, stating, "we are open for business," and expecting the World Wide Web to open the door for hundreds of product orders daily without any marketing and advertising efforts, expenditures, and time is extremely naive business thinking.

Read more about the various Internet marketing considerations that need to be constantly evaluated and fine tuned for promoting and building a business today. See the article: More Sales For Your Business

Read past issues of the Internet Marketing Industry Blog:

• More Sales For Your Business
• Claim Your Blog At Technorati
• The DMOZ Report
• Impressive Google Online Advertising
• Staying On Top Of The Internet
• Web 2.0 Advertising
• Advertising On The Internet With Style
• Internet Marketing and Advertising Matrix | Web 2.0
• The DMOZ ODP Report
• Additional DMoz ODP Analysis
• Editor Application ODP - Open Directory Project - DMoz
• What Really Is The ODP - Open Directory Project - DMoz
• Internet Search Engine Statistics
• Analytics And Google Base - Sales & Marketing Home Runs
• Business Marketing And Advertising Internet Empowered
• Sales and Marketing Moving Picture Shows - Web Videos
• Above The Fold Internet Marketing
• Building Pay-Per-Click PPC Ads
• Reaching Global Customers

Professional Web Services provides strategic Internet marketing services for both the B2B, Business to Business and B2C, Business to Consumer industries. Ask for a free Internet marketing evaluation.

Labels: Business, Internet, Internet Marketing, Online

Creative Internet Marketing

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Building My Hot Dots Business On The Internet Today

What does the Internet mean for your business? Are you taking advantage of powerful sales, marketing, and advertising tools? Are you interested in getting a completely free website, free hosting, and a free top level domain name with same domain name email addresses?

Here is an offer from Microsoft that might be too good to pass up. This might be just the ticket for a shoestring budget, small business, internal corporate collaboration or sharing information inside and outside the company, management of customers, clients, projects, and employees, or personal website.

When I first discovered Microsoft Live, my first impression was, "What's the catch?"

I am not one to typically recommend something without doing some investigative research or if possible testing the products, downloadable software, or programs ourselves.

Read more about Microsoft Live Free Website, Hosting, And Domain Name, and the building of MyHotDots.com.

For Internet Marketing Services, Online Advertising Strategies, SEO - Search Engine Optimization of your website, and Web Branding Solutions contact Professional Web Services for the 24x7x365 Business Solution today.

Labels: Business, Internet, Online, Web

Creative Internet Marketing

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How Is Your B2B or B2C Brand Affected Online?


Internet marketing, online advertising, and Web branding are intricately linked together. It is hard to separate one from the other. Search engines are an integral part of developing a good online brand. Having an overview understanding of the search engine world and the influence it has on a global, international, national markets, and local Small Business market segments can be a key factor for Presidents, CEOs, and Management to realize the impact the Web has on their company's B2B or B2C brand.

Learn why a company should invest in the Big Three: Marketing, Advertising, and Branding. By applying sound Internet marketing services, creative online advertising ideas, ethical search engine strategies, and Web branding solutions a company can increase their sales through the power of the Internet and Search Engines.

In today's market place; sitting idly by and not doing anything strategically, to set in motion a solution, to continually improve a website with the branded messages portrayed through the search engines can hurt a company with decreased market share or not growing at the potential that is possible. You can rest assured that the competition will not stop with their website branding improvements.

Read more about Online Branding at the Branding Matters Blog. Learn what is involved with Tweaking Your B2B or B2C Brand Online.

Professional Web Services, Internet marketing services, online advertising strategies, and Web branding solutions.

Labels: Branding, Business, Internet, Online, Web

Creative Internet Marketing

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The difference between advertising and marketing on the Internet is becoming more blurred as time goes on.

One only has to look at the videos from Go Daddy to realize that this form of advertising online has had a major impact in the Internet marketing realm for Go Daddy. The publicity generated has placed Go Daddy in the minds' of consumers.

Video advertising is not limited to large corporations only. Small businesses are taking advantage of the visuals that can be painted in the minds' of consumers. Take for instance a small aircraft pilots' training facility in Brazil. They have created an advertisement that is quite unique and has great visuals along with multiple meanings for their business. The headings are in Portuguese but the visuals and the music comes through loud and clear in any language. See TGI Flys and your Business

Labels: Advertising, Business, Internet, Marketing, Online Advertising, Video

Creative Internet Marketing

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What does marketing adaptation mean for your B2B or B2C business on the new Internet?

From the small Mom and Pop shops to the large fortune 50 class of companies; business owners in all parts of the world are starting to discover the sales, marketing, and advertising power, tools, and reach provided through the Internet.

It is imperative that businesses take advantage of the new Internet technology for the long haul. Read about it at the article: Why Call it Marketing Adaptation?

When marketing your company on the Internet there is a need to adapt to the new online market conditions.

Meet Jim West

The work of a good salesman is using all the tools available.
View profile

• Marketing Adaptation
• Wild Wild West
• About Professional Web Services
• Privacy On The Internet
• Copyright Not Copy Write

Labels: Business, Internet, Internet Marketing, Marketing

Creative Internet Marketing

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Meet Tammy Comino, Professional Interior Designer, Blogger, Internet Marketer

See how Tammy took her business to the Net.

Free Internet Marketing Blogging Tools

Read how she used free tools to get started online before taking the next step on her way to getting her own business Interior Designer domain name. Read some of her amazing discoveries along the way. Read all about this at Pro Web Blog, Internet Marketing Online Advertising Web Branding.

Brought to you by: Professional Web Services, provider of Internet Marketing Services, Online Advertising Strategies, and Web Branding Solutions. Learn how to start making a marketing impact for your business today.

Labels: B2C Marketing, Blogs, Business, Internet Marketing, Marketing, Online, Success Stories

Creative Internet Marketing

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Sales And Marketing

Promotional Marketing and Advertising of a company involves creating maximum ethical business exposure through all available channels.

Whether your business is a small business Mom-and-Pop Shop in the local community or has multi million dollars in sales in the global market place; promoting your company involves taking into consideration a number of new and important aspects of strategic marketing involving both traditional and non-traditional forms of media publicity exposure.

Strategic marketing involving just advertising through radio, television, and newspaper or other types of marketing approaches involving the traditional media outlets will ultimately be short changing your company's brand exposure.

See how Promotional Marketing And Advertising on the Internet can launch your company to new sales heights.

Read more about Promotional Marketing And Advertising Online and learn how to achieve more sales globally.

Professional Web Services, Inc. Strategic Internet Marketing, Creative Online Advertising and Web Branding Solutions, to create a Search Engine Marketing Impact for your company today.

Labels: Business, Marketing, Sales

Creative Internet Marketing

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"Experienced. Dedicated. Precise. Defender. Honor. Courage. Power. Velocity. These are words that come to my mind. Those are qualities and standards inspired by the US Thunderbirds. These are qualities I was looking for in an internet marketing company, which is why I choose pwebs as my power internet marketer!" Picture and quote Tammy Comino of TCominoDesigns Interior Designer

Searching for the right Internet marketing firm? One that understands your business and can communicate to you and your customers through a Website, E-mails, or Newsletters? One that can help get your name found in the Search Engines? Then you have come to the right place. Professional Web Services, Internet Marketing, Online Advertising, Sales Strategies, Web Branding Ideas.

Learn more about Professional Web Services and the free new technology marketing and advertising tools available online.

Labels: Business, Internet Marketing Services, Professional, Professional Web Services, Services, Web

Creative Internet Marketing

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Above the Fold Internet Marketing and Advertising

Take an online look how the ole newspaper term "above the fold" is taking on new virtual meaning for websites today. The challenges facing businesses today require continual evaluation of the marketing, advertising, and branding message that is being portrayed.

Understanding the diversity of your customer base is key in reaching new customers online. Extra Extra Read All About It! Above the Fold Internet Marketing and Advertising.
http://pwebs.net/2005/08/above-fold-internet-marketing.html


Online Web Applications and Operating Systems

Is your favorite operating system Mac, Windows, Unix, or Linux? Does it really matter anymore?

The future is upon us now and with it we have the new virtual operating systems on the Internet and Online Web Applications that will run directly from your browser.
http://computertechster.blogspot.com/ 2005/08/online-operating-systems-web.html


Internet Marketing - Your Email Signature Block

Creating a unique signature block for your business emails can make an impact and really drive home some key concepts of your business.

Learn how to take advantage of, and increase the momentum of interest in your products or services by displaying more than a name, address, and phone number (the plain jane look). Instead create one with Style! Incorporate your slogan or even adding a graphic image from your website. Learn how to do this at: http://b2b-and-b2c-marketing-strategies.blogspot.com/ 2005/09/email-marketing-signature-block.html

Need help for your business?
Solution: Professional Web Services

Labels: Advertising, Business, Marketing, Newspaper, Online, Web, Web 2.0

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This issue will be discussing the differences between knowing your B2B or B2C business and marketing your business especially when it involves Internet marketing and Online advertising.

Knowing your business is not the same as marketing your business

Many principal owners know their business inside and out and can share technical information with customers like it is the back of their hand. But, when it comes to actual Internet marketing AND Online Advertisement strategies they do not have a clue where to begin. Don't feel bad if you fall into this category.

Read more about: B2B Marketing Advertisement Strategies

Internet Marketing and Advertising

Marketing a B2B and B2C website requires a performance evaluation, a thorough understanding of the business being marketed, identifying the customer base, incorporating pertinent content with the keywords properly included, updating the content on a regular basis, establishing a foundation of trust with customers, and an understanding of the marketing channels available on the Internet.

Read more about: Marketing a B2B Site and a B2C Site

For more helpful information for B2B and B2C Internet marketing visit Professional Web Services Marketing Services

Labels: B2B Marketing, B2C Marketing, Business, Internet Marketing, Internet Marketing Services, Marketing

Creative Internet Marketing

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