Email Marketing Considerations For Your Business
Are you thinking of sending a mass email marketing campaign to prospective clients? Well, this article is for you. Learn the ins and outs of what you need to do in order to comply with the legal requirements when setting up an email marketing campaign. This is important for your business today, especially as the world is becoming much more of an online commercial sphere for businesses, engineers, buyers, and consumers.
Summary of the main points of commercial email marketing are:
Quotes from Eric Sinrod, Attorney with Duane Morris, LLP in his article titled, "Commercial Email - Getting It Right"
- No misleading subject header information.
- Must be identified as advertisements.
- Must include a valid physical postal address for the sender.
- Must include a conspicuous notice of a recipient's opportunity to decline further commercial messages from the sender and must remain valid for at least 30 days after a message is sent.
- Opt-out requests must be honored within 10 business days. However, affirmative consent may be obtained to resume the sending of emails to recipients who previously opted out.
Read more of this story at:
Understanding The CAN-SPAM Act For Commercial Email
Increase your online marketing exposure with Professional Web Services, Inc. professional Internet marketing services. Contact us today for a marketing analysis for your business. Start gaining new customers online now.
Labels: B2B Marketing, B2C Marketing, Email, Internet, Marketing, Marketing Strategies, Online
Creative Internet Marketing
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Marketing And Advertising Tips
Social Bookmarks Internet Marketing 101 Maximizing Social Network Marketing
Online marketing comes in all shapes and sizes.
Internet marketing information on how to use social bookmarking for businesses today. Find out how you can help yourself in your own marketing efforts, for free.
The Web is a web of links that cross back and forth from all corners of the globe. Businesses need to think in terms of having an online global presence that is continually on an outreach ministries mentality.
The days of placing a website online and just sitting back, and thinking that since we have built it, they will come in the form of new customers, is long past.
Read more about Social Bookmarks Internet Marketing 101 Maximizing Social Network Marketing
Are Your Advertising Costs Getting Too High?
Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your advertising while - at the same time - increasing its reach.
Advertising co-ops are nothing new. Usually they are a "perk" offered by major manufacturers to encourage retailers to promote their products. Because the retailer has direct access to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on.
Read more about Advertising Co-ops
The End Game
With Microsoft having withdrawn its bid for Yahoo!, Carl Ichan was quick to step in and try to place his own controlling board in charge of Yahoo at the next annual shareholders meeting.
Well, I am one to think that no matter what happens, most of the folks have not thought of the end game scenario. Microsoft certainly didn't think of the end game when Yahoo rebuffed Steve Ballmer's attempt to acquire Yahoo. After saying essentially that nothing was going to stop Microsoft from acquiring Yahoo, that is in effect what happened (at least for the time being).
With the dog's on it's tail, Yahoo!, with the help of Google, a long time acquaintance and friend are ready to work out a new advertising arrangement.
Read more about the end game and a bit about Google's corporate history
Contact Professional Web Services today for help with all your Internet marketing needs. Get your website found online.
Internet Marketing Services and Online Advertising Strategies Email Contact Information
Online marketing comes in all shapes and sizes.
Internet marketing information on how to use social bookmarking for businesses today. Find out how you can help yourself in your own marketing efforts, for free.
The Web is a web of links that cross back and forth from all corners of the globe. Businesses need to think in terms of having an online global presence that is continually on an outreach ministries mentality.
The days of placing a website online and just sitting back, and thinking that since we have built it, they will come in the form of new customers, is long past.
Read more about Social Bookmarks Internet Marketing 101 Maximizing Social Network Marketing
Are Your Advertising Costs Getting Too High?
Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your advertising while - at the same time - increasing its reach.Advertising co-ops are nothing new. Usually they are a "perk" offered by major manufacturers to encourage retailers to promote their products. Because the retailer has direct access to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on.
Read more about Advertising Co-ops
The End Game
With Microsoft having withdrawn its bid for Yahoo!, Carl Ichan was quick to step in and try to place his own controlling board in charge of Yahoo at the next annual shareholders meeting.
Well, I am one to think that no matter what happens, most of the folks have not thought of the end game scenario. Microsoft certainly didn't think of the end game when Yahoo rebuffed Steve Ballmer's attempt to acquire Yahoo. After saying essentially that nothing was going to stop Microsoft from acquiring Yahoo, that is in effect what happened (at least for the time being).
With the dog's on it's tail, Yahoo!, with the help of Google, a long time acquaintance and friend are ready to work out a new advertising arrangement.
Read more about the end game and a bit about Google's corporate history
Contact Professional Web Services today for help with all your Internet marketing needs. Get your website found online.
Labels: Advertising, Internet Marketing, Marketing, Marketing Strategies
Creative Internet Marketing
Feel free to forward our new interactive online newsletter subscription on to an Internet friend. Simply click the News letter Stories link and email them the page.
Internet Marketing Services and Online Advertising Strategies Email Contact Information
posted by James A. Warholic at
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Improve Your Online Marketing Results
Do You Know Your Customers and Buyers Semantically on the Internet?
Are you talking their Internet semantic language?
This issue of the online marketing report looks at the world of search from an inner perspective that is quite interesting. It gives fascinating insights into the way we communicate, artificial intelligence (AI), Web publishing, how search engines index and catalog the vast Internet library, and how computer programs using complex algorithms are used in the evaluation of documents and web pages online. There are many golden nuggets of information to learn here, along with pertinent information on how to apply these marketing strategies for an improvement in your B2B or B2C business on the Web.
When it comes to online marketing, a close working relationship is a must between those that take care of your website and the products or services you provide. Simply having a website online, with just a sprinkling of your keywords throughout the site, is not good enough to getting a business found in the search engine results pages. Most of all, quality content is required, and that content better stand on its own merits. Sure, you can publish, on your business website a list of things that you sell, but how is that going to hold up to the hundreds, or thousands, or even millions of websites that use those same keywords as yourself. [Read More]
Read the entire article about online marketing:
Online Marketing Means Knowing Your Customers Semantically
Get your business on the right Internet footing. Learn how Professional Web Services can help build you an information architecture that will improve your marketing, advertising, sales, and branding impacts on the Internet.
For results oriented Internet marketing services contact us now. Be sure to ask for a free marketing consultation and website evaluation today.
Internet Marketing Services and Online Advertising Strategies Email Contact Information
Are you talking their Internet semantic language?
This issue of the online marketing report looks at the world of search from an inner perspective that is quite interesting. It gives fascinating insights into the way we communicate, artificial intelligence (AI), Web publishing, how search engines index and catalog the vast Internet library, and how computer programs using complex algorithms are used in the evaluation of documents and web pages online. There are many golden nuggets of information to learn here, along with pertinent information on how to apply these marketing strategies for an improvement in your B2B or B2C business on the Web.
When it comes to online marketing, a close working relationship is a must between those that take care of your website and the products or services you provide. Simply having a website online, with just a sprinkling of your keywords throughout the site, is not good enough to getting a business found in the search engine results pages. Most of all, quality content is required, and that content better stand on its own merits. Sure, you can publish, on your business website a list of things that you sell, but how is that going to hold up to the hundreds, or thousands, or even millions of websites that use those same keywords as yourself. [Read More]
Read the entire article about online marketing:
Online Marketing Means Knowing Your Customers Semantically
Get your business on the right Internet footing. Learn how Professional Web Services can help build you an information architecture that will improve your marketing, advertising, sales, and branding impacts on the Internet.
For results oriented Internet marketing services contact us now. Be sure to ask for a free marketing consultation and website evaluation today.
Labels: Business, Internet, Internet Marketing, Marketing, Marketing Strategies, Search Engines, Web Marketing, Writing
Creative Internet Marketing
Feel free to forward our new interactive online newsletter subscription on to an Internet friend. Simply click the News letter Stories link and email them the page.
Internet Marketing Services and Online Advertising Strategies Email Contact Information
posted by James A. Warholic at
12:19 PM
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Marketing Strategies For Your Business
Most every industry has a crowd of manufacturers, distributors, software providers, developers, and service providers all competing with one another in the market place.
Is your company standing out from the crowd?
With the latest acquisition talk from Steve Ballmer, Chief Executive Officer of Microsoft, in which he is proposing acquiring Yahoo! with a stock and cash buyout; one has to wonder if this merger/buyout acquisition deal would really help Microsoft that much in the search and online advertising market space.
If you are a Google Search user, how likely are you to switch to a new search engine provider? With nearly a 60 percent market share in December 2007 according to comScore Core Search Report, Google Search has shined through, with an outstanding track record that shows they have stood out from the crowd since their inception. When they were nothing more than a small startup, Google took the search engine world by storm, and turned out a better and faster product than any other search company had at the time. Google has strived to be the best, and has never been content with settling for mediocrity.
Many companies have taken the attitude that 80 percent is good enough if it can make them a profit. This is not how to operate your business. In essence, if you think you are such a big juggernaut in your particular business market place and the 80 percent attitude is your attitude, then that leaves 20 percent for any company to really take advantage of the situation, and develop a product or service that can take the world by storm. It doesn't take long before market share is changed from one company to the other.
How Do You as a Business Stand Out From the Crowd?
Differentiate and Dominate Keys to Successful Marketing
Jim said: Never settle for mediocrity. Life is about change, new growth, and making a difference in the lives around us. No matter what direction life takes us in our new thinking, always striving to do it to the best of our abilities is key to success. Actions speak louder than words. B2B, B2C, and C2C Internet Marketing Services, ethical SEO, Search Engine Optimization, Online Advertising Strategies, Website Branding Solutions with Professional Web Services, Inc. Business Solutions.
Internet Marketing Services and Online Advertising Strategies Email Contact Information
Is your company standing out from the crowd?With the latest acquisition talk from Steve Ballmer, Chief Executive Officer of Microsoft, in which he is proposing acquiring Yahoo! with a stock and cash buyout; one has to wonder if this merger/buyout acquisition deal would really help Microsoft that much in the search and online advertising market space.
If you are a Google Search user, how likely are you to switch to a new search engine provider? With nearly a 60 percent market share in December 2007 according to comScore Core Search Report, Google Search has shined through, with an outstanding track record that shows they have stood out from the crowd since their inception. When they were nothing more than a small startup, Google took the search engine world by storm, and turned out a better and faster product than any other search company had at the time. Google has strived to be the best, and has never been content with settling for mediocrity.
Many companies have taken the attitude that 80 percent is good enough if it can make them a profit. This is not how to operate your business. In essence, if you think you are such a big juggernaut in your particular business market place and the 80 percent attitude is your attitude, then that leaves 20 percent for any company to really take advantage of the situation, and develop a product or service that can take the world by storm. It doesn't take long before market share is changed from one company to the other.
How Do You as a Business Stand Out From the Crowd?
Differentiate and Dominate Keys to Successful Marketing
Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs.
No, before any of those things will really have any impact on your business you've got to uncover and communicate a way in which your business is different from every other business that says they do what you do. You've got to get out of the commodity business. You've got to stake your claim on a simple idea or position in the mind of our prospective clients.
Here's what I mean. Read more about Differentiate and Dominate Keys to Successful Marketing
Jim said: Never settle for mediocrity. Life is about change, new growth, and making a difference in the lives around us. No matter what direction life takes us in our new thinking, always striving to do it to the best of our abilities is key to success. Actions speak louder than words. B2B, B2C, and C2C Internet Marketing Services, ethical SEO, Search Engine Optimization, Online Advertising Strategies, Website Branding Solutions with Professional Web Services, Inc. Business Solutions.
Labels: B2B Marketing, B2C Marketing, Business, Google, Marketing, Marketing Strategies, Microsoft, Yahoo
Creative Internet Marketing
Feel free to forward our new interactive online newsletter subscription on to an Internet friend. Simply click the News letter Stories link and email them the page.
Internet Marketing Services and Online Advertising Strategies Email Contact Information
posted by James A. Warholic at
9:30 AM
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Apple Vs Microsoft
Both Apple And Microsoft Have Been Making Headlines Lately
Creative marketing and advertising campaigns from Apple in the past nine months have finally taken their toll on the poor PC. Actually, you've got to laugh at this. The picture above, is one of the ads being run by Apple featuring simple comparisons between a Mac and a PC. Actually both the Mac and the PC are PCs, but that is besides the point. Everyone gets the picture, Ha Ha. Love Those Apple Vs. PC Ads
Unfortunately, Mr. Bill Gates doesn't think the commercials are very funny. He has been quoted as saying, "And I don't know why [Apple is] acting like it's superior. I don't even get it. What are they trying to say? Does honesty matter in these things, or if you're really cool, that means you get to be a lying person whenever you feel like it? There's not even the slightest shred of truth to [the ideas about Vista upgrades presented in the Apple commercial he said he had not seen]."1 2
Personally, from a marketing and advertising standpoint, the message is loud and clear (and quite funny). "I'm a PC, and I'm a Mac." I've got to give my vote to a very creative advertising campaign that brings complicated issues and makes them simple for anyone to understand. Now, to be clear, I use both A Mac and a PC, many times, both at the same time, especially the Mac, when I'm waiting for the PC to reboot. HA HA
So, Microsoft has come out with their new Vista software for PCs. I decided to go into a Fry's Electronics store and check out the new Microsoft operating system. First impressions are, not much different in the look from Windows XP operating system. Granted, the new software has some nifty features, but I am not sure how much more productive a person is going to be using Windows Vista Vs. Windows XP. Vista has been promised a long time ago, and I was expecting to be blown away at the first sight of the new operating system. I was disappointed.
Apple Vs. Apple Settled
Apple Inc. and Apple Corps made news this week. They finally settled a long standing argument over trademarks. Apple Corps is the entity that controls the Beetles music rights. They have been fighting over the multicolored Apple logo since 1978. However, the Apple Corps logo didn't even look like the early Apple Computer logo. It seems as though someone got upset with all the early publicity and was having a very long tantrum. Maybe now, they will "Let It Be."
OH My, Microsoft not wanting to be out done in the news department decided to take the Apple Vs. Mac to a new level. Bill Gates issued a challenge for any hacker to break into the Vista operating system. Another one of Bill's quotes from this week, is where Gates "dares anybody" to exploit Vista, "Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine."
Now, I don't know about you, but my Windows virus checking, antivirus software has to continually be updated, sometimes on a daily basis, in order to update the database of current new Windows virus threats. It seems a very foolish statement to me, for Bill Gates to say, "I dare anybody." But, what do I know?
Actually, it is interesting to hear Bill Gates talk about who had what first when comparing Apples to Oranges, I mean Apples to PCs. More tidbits of information from Bill in the following news article: Bill Gates: We were first, we were best, we are more secure. "You can go through and look at who showed any of these things first, if you care about the facts. If you just want to say, "Steve Jobs invented the world, and then the rest of us came along," that's fine. If you're interested, [Vista development chief] Jim Allchin will be glad to educate you feature by feature what the truth is."3
Now Bill, something doesn't sound right here. Who was first? Who did what first? Who copied what operating systems? Ah, times past. How quickly we forget. Apple might not be the picture perfect poster child, but neither is Microsoft. Anyone that hasn't seen the movie Pirates of Silicon Valley, needs to go out and rent it. It puts things in perspective. One of the last conversations between Bill Gates and Steve Jobs at the end of the Pirates of Silicon Valley movie is immediately after Jobs confronts Gates about copying the Apple operating system via reverse engineering by Microsoft in which Jobs says, (paraphrased) "Our Apple windows system is still better than yours Bill." And Bill replies, "You don't get it Steve, it doesn't matter if yours is better."
From a money standpoint, Gates was right. Microsoft became wealthy beyond imagination, even with a substandard product to begin with when compared to Apple. The world was made up of PCs with DOS, and the next logical step was to make PCs really easy to use. What better way for Microsoft to do this, than by copying from the best.
IBM was the biggest loser in all during the early years of the PC. During the time when a PC was synonymous with an IBM machine running MS-DOS which was licensed by Microsoft to IBM. IBM thought the major money was in the hardware. IBM was still stuck on their mainframes. Talk about lack of foresight. Microsoft went laughing all the way to the bank with millions upon millions of licensing fees.
So goes the story. Stay tuned for the rest of the story.
By: Jim Warholic
President, Professional Web Services, Inc.
Internet Marketing Services for business today.
Internet Marketing Services and Online Advertising Strategies Email Contact Information
Creative marketing and advertising campaigns from Apple in the past nine months have finally taken their toll on the poor PC. Actually, you've got to laugh at this. The picture above, is one of the ads being run by Apple featuring simple comparisons between a Mac and a PC. Actually both the Mac and the PC are PCs, but that is besides the point. Everyone gets the picture, Ha Ha. Love Those Apple Vs. PC Ads
Unfortunately, Mr. Bill Gates doesn't think the commercials are very funny. He has been quoted as saying, "And I don't know why [Apple is] acting like it's superior. I don't even get it. What are they trying to say? Does honesty matter in these things, or if you're really cool, that means you get to be a lying person whenever you feel like it? There's not even the slightest shred of truth to [the ideas about Vista upgrades presented in the Apple commercial he said he had not seen]."1 2
Personally, from a marketing and advertising standpoint, the message is loud and clear (and quite funny). "I'm a PC, and I'm a Mac." I've got to give my vote to a very creative advertising campaign that brings complicated issues and makes them simple for anyone to understand. Now, to be clear, I use both A Mac and a PC, many times, both at the same time, especially the Mac, when I'm waiting for the PC to reboot. HA HA
So, Microsoft has come out with their new Vista software for PCs. I decided to go into a Fry's Electronics store and check out the new Microsoft operating system. First impressions are, not much different in the look from Windows XP operating system. Granted, the new software has some nifty features, but I am not sure how much more productive a person is going to be using Windows Vista Vs. Windows XP. Vista has been promised a long time ago, and I was expecting to be blown away at the first sight of the new operating system. I was disappointed.
Apple Vs. Apple Settled
Apple Inc. and Apple Corps made news this week. They finally settled a long standing argument over trademarks. Apple Corps is the entity that controls the Beetles music rights. They have been fighting over the multicolored Apple logo since 1978. However, the Apple Corps logo didn't even look like the early Apple Computer logo. It seems as though someone got upset with all the early publicity and was having a very long tantrum. Maybe now, they will "Let It Be."
OH My, Microsoft not wanting to be out done in the news department decided to take the Apple Vs. Mac to a new level. Bill Gates issued a challenge for any hacker to break into the Vista operating system. Another one of Bill's quotes from this week, is where Gates "dares anybody" to exploit Vista, "Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine."
Now, I don't know about you, but my Windows virus checking, antivirus software has to continually be updated, sometimes on a daily basis, in order to update the database of current new Windows virus threats. It seems a very foolish statement to me, for Bill Gates to say, "I dare anybody." But, what do I know?
Actually, it is interesting to hear Bill Gates talk about who had what first when comparing Apples to Oranges, I mean Apples to PCs. More tidbits of information from Bill in the following news article: Bill Gates: We were first, we were best, we are more secure. "You can go through and look at who showed any of these things first, if you care about the facts. If you just want to say, "Steve Jobs invented the world, and then the rest of us came along," that's fine. If you're interested, [Vista development chief] Jim Allchin will be glad to educate you feature by feature what the truth is."3
Now Bill, something doesn't sound right here. Who was first? Who did what first? Who copied what operating systems? Ah, times past. How quickly we forget. Apple might not be the picture perfect poster child, but neither is Microsoft. Anyone that hasn't seen the movie Pirates of Silicon Valley, needs to go out and rent it. It puts things in perspective. One of the last conversations between Bill Gates and Steve Jobs at the end of the Pirates of Silicon Valley movie is immediately after Jobs confronts Gates about copying the Apple operating system via reverse engineering by Microsoft in which Jobs says, (paraphrased) "Our Apple windows system is still better than yours Bill." And Bill replies, "You don't get it Steve, it doesn't matter if yours is better."
From a money standpoint, Gates was right. Microsoft became wealthy beyond imagination, even with a substandard product to begin with when compared to Apple. The world was made up of PCs with DOS, and the next logical step was to make PCs really easy to use. What better way for Microsoft to do this, than by copying from the best.
IBM was the biggest loser in all during the early years of the PC. During the time when a PC was synonymous with an IBM machine running MS-DOS which was licensed by Microsoft to IBM. IBM thought the major money was in the hardware. IBM was still stuck on their mainframes. Talk about lack of foresight. Microsoft went laughing all the way to the bank with millions upon millions of licensing fees.
So goes the story. Stay tuned for the rest of the story.
By: Jim Warholic
President, Professional Web Services, Inc.
Internet Marketing Services for business today.
Labels: B2B Marketing, B2C Marketing, Internet Marketing Services, Marketing Strategies
Creative Internet Marketing
Feel free to forward our new interactive online newsletter subscription on to an Internet friend. Simply click the News letter Stories link and email them the page.
Internet Marketing Services and Online Advertising Strategies Email Contact Information
posted by James A. Warholic at
12:09 AM
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