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You may not have noticed it, but a while back Google changed their Fav Icon from an uppercase "G" to a lower case "g". The Google Favorite Browser Icon is what is displayed in the tab area and the front of the address area of a browser like Internet Explorer, Firefox, or Safari when browsing to a Google Branded website. I know there was an official response as to why Google changed and updated their Favorite Icon, but I have my branding thoughts too. Read more about the New Google Favicon.

This Fav Icon story segues into understanding your business website and online branding too.

Google is Your Website Home Page

Most people in the business world don't have a clue that their home page of their website is not really their home page at all. The home page of a website is Google.

Let me explain that statement and expand on the Google Home page premise for your website. Read more about Google is Your Website Home Page.

Get your business found in Google Search Engine results pages now. Start gaining new sales leads, new customers, and expanding your market reach online with Internet marketing services by Professional Web Services, Inc.

Labels: Branding, Google, Internet, Internet Marketing, Internet Marketing Services, Web, Web Marketing, Website, Website Marketing

Creative Internet Marketing

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Every business owner of a domain name in the world needs to be aware of the latest scam coming out of China and hitting the US and Australia.

Chinese Company Wants to Register our Domain Name

The US business owners are now being targeted with a very unethical form of domain name registration. This threat goes to the very core of a business's identity and involves threats to the online brand identities of companies being targeted. I suspect we will see more of this for every business on the Web.

Make sure you are aware of this and let others know what is going on.

If you do business in China, and wish to have a domain name registered with the .CN at the end of your name, any reputable Domain Registrar will register a domain name for you.

The Chinese are pulling a fast one. They are coming out with a sly story that tells a business that someone has registered a domain name with their company brand, trademark, or incorporated name with the .CN domain. For example, if a company had the domain name thisismytrademark.com, the other Chinese domain name would be thisismytrademark.cn or thisismytrademark.com.cn both of which have the Chinese .cn afterwards for the domain.

Now here comes the rest of the story. This domain registrar then proceeds to tell the story that they did checking on the domain name and before they will allow the other individual that was/is registering their "This is my Trademark" company name with the .cn, that This is my Trademark company can register it first (with them), because of the trade mark name.

Don't fall for it, but from a brand standpoint don't be asleep either. You need to constantly be vigilant and aggressively protect your business brand name online. So, before you believe the song and dance junk story from China, I suggest you read the following article for details about the .CN Chinese Domain Name Scams From China.

Read about protecting your Internet Domains and Intellectual Property, IP rights in China and around the world.

Be Careful with your Brand. Imagine if you saw your company name in the search engines with someone else from China using it on the Internet. What would you do?

Jim

Branding Matters

Labels: Branding, Business, Business Warnings, Domain_Names, Internet

Creative Internet Marketing

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Developing A Business Brand Online

B2B and B2C companies need to take a concerted effort online to establish their brands in the market place.

Branding begins at all levels, from the logo to the words written on a website and the information released in the public market place. Branding efforts should never stop. Just like in sports, teams need to get better in order to compete at or above the level of their competitors, so to in the matters of establishing a good brand image in the minds of the consumer. Read more about why you need to keep on developing a business brand online.

Developing Your Personal Brand Online

There are some things that are important to note in the world of online personal brands.

No matter what happens in the news, your name will likely appear in some form or another online. If you have a common name, like Joe Smith, your name will likely be linked on many websites. On the other hand, if you have a unique name, then you will likely see your name on but a few websites, but the brand image on display might not be to your liking. I am not talking about a picture of yourself, (although that may also be not to your liking). Read more about developing your personal brand online.

One of the aspects of branding online is that both your personal brand and business brand are likely linked together in more ways than one. Using your brand image on both the personal side and the business side is likely to be two sides of the same coin. Use it to your advantage on the Web. Set your personal/business apart from the rest. Stand out from the crowd on the Internet.

Jim is my personal brand and Professional Web Services is our Internet business brand.

Labels: Branding, Business

Creative Internet Marketing

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How Is Your B2B or B2C Brand Affected Online?


Internet marketing, online advertising, and Web branding are intricately linked together. It is hard to separate one from the other. Search engines are an integral part of developing a good online brand. Having an overview understanding of the search engine world and the influence it has on a global, international, national markets, and local Small Business market segments can be a key factor for Presidents, CEOs, and Management to realize the impact the Web has on their company's B2B or B2C brand.

Learn why a company should invest in the Big Three: Marketing, Advertising, and Branding. By applying sound Internet marketing services, creative online advertising ideas, ethical search engine strategies, and Web branding solutions a company can increase their sales through the power of the Internet and Search Engines.

In today's market place; sitting idly by and not doing anything strategically, to set in motion a solution, to continually improve a website with the branded messages portrayed through the search engines can hurt a company with decreased market share or not growing at the potential that is possible. You can rest assured that the competition will not stop with their website branding improvements.

Read more about Online Branding at the Branding Matters Blog. Learn what is involved with Tweaking Your B2B or B2C Brand Online.

Professional Web Services, Internet marketing services, online advertising strategies, and Web branding solutions.

Labels: Branding, Business, Internet, Online, Web

Creative Internet Marketing

Feel free to forward our new interactive online newsletter subscription on to an Internet friend. Simply click the News letter Stories link and email them the page.

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