You may not have noticed it, but a while back Google changed their Fav Icon from an uppercase "G" to a lower case "g". The Google Favorite Browser Icon is what is displayed in the tab area and the front of the address area of a browser like Internet Explorer, Firefox, or Safari when browsing to a Google Branded website. I know there was an official response as to why Google changed and updated their Favorite Icon, but I have my branding thoughts too. Read more about the New Google Favicon.

This Fav Icon story segues into understanding your business website and online branding too.

Google is Your Website Home Page

Most people in the business world don't have a clue that their home page of their website is not really their home page at all. The home page of a website is Google.

Let me explain that statement and expand on the Google Home page premise for your website. Read more about Google is Your Website Home Page.

Get your business found in Google Search Engine results pages now. Start gaining new sales leads, new customers, and expanding your market reach online with Internet marketing services by Professional Web Services, Inc.

Labels: Branding, Google, Internet, Internet Marketing, Internet Marketing Services, Web, Web Marketing, Website, Website Marketing

Creative Internet Marketing

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B2B and B2C marketing online requires marketing creativity to stand out from the crowd.

When it comes to website designs for B2B and B2C business, one size does not fit all. On the Internet final frontier, some like dark on light, others like light on dark designs. Some like blue and some like orange. Some like sharp corners and edges while others like wide circles, curves, and smooth flow style. No matter which style you like, there is a website style that inspires not only you or your business to really make an impact in your sphere of influence today, but also can inspire your customers too. Standout from the crowd. Read about the Desert Web Rider.

Professional Website Designs For Business Today
Over 5000 templates to choose from.

Invite your new internet visitors and customers to stay today. Learn more about becoming more interactive with your website readers, with Web 2.0 technologies that will keep them coming back.

Professional Web Services provides professional websites for business.

Labels: B2B Marketing, B2C Marketing, Internet, Internet Marketing, Marketing, Online, Web 2.0, Website, Website Design, Website Marketing

Creative Internet Marketing

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Information is King but you need to Engage the Customer

Before a customer becomes your customer on the web, it is important to understand that they have most likely found your website in one of several ways online. The various ways of being found online include: the search engines, links from other websites, links from directories, or any number of forms of online advertising.

Marketing and advertising is all about creating more sales for a business. Yes, it is true that the search engines look at the information on a website and can drive traffic to your B2B or B2C business website. The search algorithms also have hundreds of included variables for evaluating the search rankings for keyword searches related to the individual websites, and also include information pertaining to websites from other web locations on the Internet, but there is more than meets the eye for sales and marketing success.

Call to action and sales oriented copy are absolutely necessary today in order to engage a reader, and have that reader become a customer. In the world of both B2B and B2C, a visitor to a website is likely visiting the website because of an interest in the product or service your company provides. Traffic to websites today are driven by the search engines. The search engines provide a small snippet of information that is displayed whenever someone is searching for a keyword or keywords related to the websites results. This is the first step in a potential new customer becoming a bona fide customer. There is much more in the path to them actually becoming a customer.

Don't place roadblocks on the pathway. Not having sales oriented copy and call to action items is like placing a roadblock in front of a potential customer.

Read more about Sales Oriented Internet Marketing.

Contact us for Internet marketing success.

Labels: B2B Marketing, B2C Marketing, Business, Internet Marketing, Website Marketing

Creative Internet Marketing

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Welcome to our new look for the online newsletter. There are some exciting things on the Internet horizon.

There are many Internet marketing challenges facing businesses today. Let's start the New Year off with the basic design requirements of any website. This sales, marketing, and advertising website link takes you to a website that is both simple and powerful at the same time. It is simply amazing what can be done with the new Blogger software from Google. The new Google Co-op search can now be built directly into a website or a blog. Test out the new Google Custom Search feature for marketing and advertising related items from the search bar above.

Important considerations need to be taken into account when building a website for the first time visitors, established customers, and the search engine robots. Not addressing the needs of all of these areas on a website can leave a business hanging out in left field, as far as the online marketing and Internet advertising exposure are concerned.

In addition, you will see on some of our pages the implementation of a pretty cool new feature that provides a small thumbnail view, www.snap.com of the links.

Important Points For Any B2C or B2B Website

What Are You Going To Say On Your Home Page?

Well, that depends on a number of factors. Is your company a well know brand? If the company is well known, then chances are it is not necessary to spell your business out in detail on this first page of your website. However, if the business is not a fortune 500 company, like 95% of the companies in the world, then you better have a good sales, marketing, and advertising message, with the home page being key for the website.

Read more: Home Is Where The Heart Is

The About Us Page

Both B2B and B2C companies need to take advantage of the power of the various Internet marketing tools available.

The Products Page or Pages.

Both On The B2B Buyers Side And The B2C Consumers Side

Providing information with the products your business sells is absolutely required today. Both B2B buyers (purchasing managers) and consumers want to know the details about a product being sold by any business before they will make a purchase.

Read more: Products Pages With Information

Services Of Professional Web Services

Internet Marketing Services

The term Internet marketing covers a wide array of online activities designed to improve the market reach of companies, websites, brands, and even individuals with the idea of promoting a particular company or person in relation to a particular professional industry.

Read more about Services

And don't forget to include a contact us page or link.

If the site is quite extensive, and provides lots of information, it is wise to have a search page. For an example of using the Google Co-op Search Engine to see information from Professional Web Services, internet marketing, click on the link.

Read about:

Building A Better Search Engine - Google Co-op

I Want To Find The Web Pages Important To My B2C And B2B Business

Now you can customize your own search engine dedicated to your own needs, or better still, build a search engine for your own B2c or B2b business privately or broadcast it publicly for customers to be able to find the information they need.

Learn more about Building A Better Search Engine for your B2B or B2C business.

James A. Warholic
President: Professional Web Services, Inc.
Internet Marketing Services
Ethical Search Engine Optimization
Online Advertising Strategies
Web Branding Solutions
Professional Blog Marketing Services

Labels: B2B Marketing, B2C Marketing, Internet Marketing Services, Search Engines, Website Design, Website Marketing

Creative Internet Marketing

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Cast Your Vote On The Internet
by: James A. Warholic, Internet Marketing Technician

Today Is Election Day For The United States, But Everyday Is Election Day For Internet Marketing And Your Business.

Are you making your vote count on the Internet? Is your business up to the task of providing valuable information on the Internet? Will your company make a difference in its small or large market segments? Or, will your company disenfranchise your target audience?

Your website is an extension of your business on the Internet. As such, are you really taking the opportunity of the publicity that could be generated through the process of providing information to future customers?

Read the rest of the B2B and B2C story of Casting Your Vote On The Internet

Labels: Customers, Internet, Internet Marketing Services, Web, Website Marketing

Creative Internet Marketing

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Internet Marketing, Online Advertising, And Your B2B And B2C Business

A recent article came out about: eBay Is Going To Provide Additional Marketing Outlets For Their Users

More and more people are realizing the importance of marketing and advertising their products on the Internet. eBay has built a business around the hundreds of thousands of individuals and businesses all around the world that have something to sell.

Another place that is growing at an unbelievable clip is the website www.craigslist.com. Read how a Blog or even your business website can provide an additional marketing outlet for your company, product, service, or individual for sale items using Craigs List and a great landing page.

Read more of this story at Pro Web Blog Blogging And B2B and B2C Internet Marketing Strategies - eBay Blogs And Marketing

Imagine the possibilities for your B2B or B2C business today. With Internet marketing services, online advertising strategies, and web branding solutions from Professional Web Services; your business can generate more quality customer leads, increase sales, and improve the bottom-line.

Contact Professional Web Services today.

Labels: Blogs, Internet Marketing, Marketing, Online Advertising, Website Marketing

Creative Internet Marketing

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The B2B And B2C Salesman's Tools

Most B2B or B2C companies have salesmen or saleswomen working for them. Not all companies supply good tools for making them successful. Many companies hire sales people and expect them to go out and get orders without proper training in the equipment, software, processes, or products. Even if the training takes place many companies forget the power that the Internet provides for businesses willing to spend some time and money to help their sales people do a better job.

The main Internet tool that I am talking about is the company's website.

Read how the sales department can use a company's website for targeted email marketing and advertising. Learn how your salesmens' emails can provide a call to action that is simply a hyperlink click away. Take advantage of the power of the Internet and creative link text today. Learn some simple, yet powerful, email marketing tips that can drive traffic to your B2B or B2C website, improve your brand image, and produce more sales. Encourage everyone in your organization to use some of the basic email tools when communicating with a contact or customer. Even if they are not a customer now, they have the potential to become one in the future.

Read more about Giving Your Salesman Good Tools.

Globalization for B2B, B2C, and C2C businesses. Why call it marketing adaptation?

Internet Marketing Services Online Advertising Strategies, and Web Branding Solutions from Professional Web Services

Labels: B2B Marketing, B2C Marketing, Internet, Internet Marketing, Sales, Website, Website Marketing

Creative Internet Marketing

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As the Web continues to expand and as more information is placed online, local search will become the bread and butter for local businesses utilizing the E Technology available.

The integration of a website into the overall sales, marketing, and advertising of a small business can significantly improve the bottom line. For ideas to see how local search will affect you visit:

Internet Marketing For Local Search

San Ramon community has an outstanding business growth curve.

Thousands of new homes are being built in the Dougherty Valley, many at prices starting at over one million dollars. With the proliferation of High Speed Internet throughout and the addition of these new homes, plus the executive lifestyle of many of the homeowners, the market is ripe for local businesses to seriously consider the Internet as a means of marketing and advertising their products and services online.

Extending Local Market Reach

Professional Web Services is proud to be a member of the San Ramon community.

We would like to extend a welcome to our local San Ramon and neighboring community readers.

Strategic Marketing Presentation
Strategic Internet Marketing Solutions

Logo Designs

Creating the perfect logo can be an arduous journey. Thousands, if not hundreds-of-thousands of graphic designers the world-over have made a living out of creating logos for their clients.

All types of logo designs including: the corporate initials, name of the company, or action items into the features have been tried.

For a great article on LOGOS

A logotype, commonly known as a logo, is the graphic element of a trademark or brand, which is set in a special typeface/font, or arranged in a particular, but legible, way. The shape, color, typeface, etc. should be distinctly different from others in a similar market. From Wikipedia, the free encyclopedia.

Logos identify your company. Today the emphases is on name recognition with history showing that very few of the graphic emblems included in the design are recognized for the company brand.

Take a look at the Search Engine Companies for examples. Each one has a unique custom design that is very easy to recognize. Colors and style play an important part of the marketing and advertising impact when it comes to establishing the brand features.

Experts state that a logo should not be changed frequently. This certainly has marketing sense behind this, but the rules are not meant to be strictly followed. Take a look at some of the interesting and creative designs that can be done with a name. Google has incorporated special occasions, holidays, and events into their designs. See: Google Holiday Logos

So get a little creative in your thinking when it comes designing the right logo for your company brand.

Professional Web Services, Internet marketing services, online advertising strategies, and web branding solutions for businesses today.

Labels: Internet Marketing, Internet Marketing Services, Local Search, San Ramon, Search Engines, Website, Website Marketing

Creative Internet Marketing

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