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Email Marketing Considerations For Your Business

Commercial Email Marketing
Are you thinking of sending a mass email marketing campaign to prospective clients? Well, this article is for you. Learn the ins and outs of what you need to do in order to comply with the legal requirements when setting up an email marketing campaign. This is important for your business today, especially as the world is becoming much more of an online commercial sphere for businesses, engineers, buyers, and consumers.

Summary of the main points of commercial email marketing are:
  1. No misleading subject header information.
  2. Must be identified as advertisements.
  3. Must include a valid physical postal address for the sender.
  4. Must include a conspicuous notice of a recipient's opportunity to decline further commercial messages from the sender and must remain valid for at least 30 days after a message is sent.
  5. Opt-out requests must be honored within 10 business days. However, affirmative consent may be obtained to resume the sending of emails to recipients who previously opted out.
Quotes from Eric Sinrod, Attorney with Duane Morris, LLP in his article titled, "Commercial Email - Getting It Right"


Read more of this story at:
Understanding The CAN-SPAM Act For Commercial Email

Increase your online marketing exposure with Professional Web Services, Inc. professional Internet marketing services. Contact us today for a marketing analysis for your business. Start gaining new customers online now.

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Marketing B2B Really is About Emotions

B2B Sales and Marketing OnlineFeeling Professional

B2B and B2C sales and marketing are distinctly different for many reasons. One item that is important to understand from a marketing perspective is emotions. There can be conflicting buyer emotions when dealing with B2B as compared to that of B2C. B2B requires getting through both the personal as well as the business side of the emotional marketing coin.

Read why sales and marketing copywriting, that addresses both the business and personal issues, are important to take into account in order to complete the sales process.

Read more about: Writing Emotional B2B Sales Copy - What You Must Account For When Copywriting

Target your business to business audience with copywriting that works. Professional Web Services provides technical copywriting for a wide variety of industries.

Get your business website found online with a professional internet marketing service provider from Professional Web Services. We provide professional marketing communication that will compel your customers to buy. Not only do we provide B2C and B2B marketing expertise, but Professional Web Services customizes and designs professional websites too.

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Is Marketing Just Another Word For Advertising?

In todays online market place, with the convergence of marketing and advertising Web 2.0 technologies that can be embedded directly in websites, it is getting exceedingly difficult to tell the difference between marketing and advertising. However, it is wise to understand the key differences between the two, especially as it relates to Internet marketing and your B2B or B2C business.

Marketing Myth #1 Marketing is Just Another Word for Advertising

Marketing Key For Success
Excellent article comparing marketing and advertising.

These words of wisdom can be applied to Internet marketing and Online advertising directly. If you are spending $300.00 or $3000.00 per month, or more, on Google AdWords Pay-Per-Click Ads and other online banner advertising, and not investing a single dime on your Internet marketing efforts, you are hurting your business in the long run. Building a quality website, with properly optimized content, and developing a marketing message that defines who you are, are strategic keys to Web success.

So, is marketing just another word for advertising?

Read more about this marketing myth.

Incorporate good marketing into your online advertising campaign budget to get the best of both worlds.

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posted by James A. Warholic at 11:03 AM | 0 comments

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Professional Website Marketing Designs

MarketingB2B and B2C marketing online requires marketing creativity to stand out from the crowd.

When it comes to website designs for B2B and B2C business, one size does not fit all. On the Internet final frontier, some like dark on light, others like light on dark designs. Some like blue and some like orange. Some like sharp corners and edges while others like wide circles, curves, and smooth flow style. No matter which style you like, there is a website style that inspires not only you or your business to really make an impact in your sphere of influence today, but also can inspire your customers too. Standout from the crowd. Read about the Desert Web Rider.

Professional Website Designs For Business Today
Over 5000 templates to choose from.

Invite your new internet visitors and customers to stay today. Learn more about becoming more interactive with your website readers, with Web 2.0 technologies that will keep them coming back.

Professional Web Services provides professional websites for business.

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posted by James A. Warholic at 10:30 AM | 0 comments

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Marketing Strategies For Your Business

Most every industry has a crowd of manufacturers, distributors, software providers, developers, and service providers all competing with one another in the market place.

Internet Marketing ServicesIs your company standing out from the crowd?

With the latest acquisition talk from Steve Ballmer, Chief Executive Officer of Microsoft, in which he is proposing acquiring Yahoo! with a stock and cash buyout; one has to wonder if this merger/buyout acquisition deal would really help Microsoft that much in the search and online advertising market space.

If you are a Google Search user, how likely are you to switch to a new search engine provider? With nearly a 60 percent market share in December 2007 according to comScore Core Search Report, Google Search has shined through, with an outstanding track record that shows they have stood out from the crowd since their inception. When they were nothing more than a small startup, Google took the search engine world by storm, and turned out a better and faster product than any other search company had at the time. Google has strived to be the best, and has never been content with settling for mediocrity.

Many companies have taken the attitude that 80 percent is good enough if it can make them a profit. This is not how to operate your business. In essence, if you think you are such a big juggernaut in your particular business market place and the 80 percent attitude is your attitude, then that leaves 20 percent for any company to really take advantage of the situation, and develop a product or service that can take the world by storm. It doesn't take long before market share is changed from one company to the other.

How Do You as a Business Stand Out From the Crowd?

Differentiate and Dominate Keys to Successful Marketing

Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs.

No, before any of those things will really have any impact on your business you've got to uncover and communicate a way in which your business is different from every other business that says they do what you do. You've got to get out of the commodity business. You've got to stake your claim on a simple idea or position in the mind of our prospective clients.

Here's what I mean. Read more about Differentiate and Dominate Keys to Successful Marketing


Jim said: Never settle for mediocrity. Life is about change, new growth, and making a difference in the lives around us. No matter what direction life takes us in our new thinking, always striving to do it to the best of our abilities is key to success. Actions speak louder than words. B2B, B2C, and C2C Internet Marketing Services, ethical SEO, Search Engine Optimization, Online Advertising Strategies, Website Branding Solutions with Professional Web Services, Inc. Business Solutions.

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posted by James A. Warholic at 9:30 AM | 0 comments

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Marketing Tip For Business Websites

Information is King but you need to Engage the Customer

Before a customer becomes your customer on the web, it is important to understand that they have most likely found your website in one of several ways online. The various ways of being found online include: the search engines, links from other websites, links from directories, or any number of forms of online advertising.

Marketing and advertising is all about creating more sales for a business. Yes, it is true that the search engines look at the information on a website and can drive traffic to your B2B or B2C business website. The search algorithms also have hundreds of included variables for evaluating the search rankings for keyword searches related to the individual websites, and also include information pertaining to websites from other web locations on the Internet, but there is more than meets the eye for sales and marketing success.

Call to action and sales oriented copy are absolutely necessary today in order to engage a reader, and have that reader become a customer. In the world of both B2B and B2C, a visitor to a website is likely visiting the website because of an interest in the product or service your company provides. Traffic to websites today are driven by the search engines. The search engines provide a small snippet of information that is displayed whenever someone is searching for a keyword or keywords related to the websites results. This is the first step in a potential new customer becoming a bona fide customer. There is much more in the path to them actually becoming a customer.

Don't place roadblocks on the pathway. Not having sales oriented copy and call to action items is like placing a roadblock in front of a potential customer.

Read more about Sales Oriented Internet Marketing.

Contact us for Internet marketing success.

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posted by James A. Warholic at 9:40 PM | 0 comments

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So What Happened To The B2B Exchanges?


B2B Exchanges Dead Or Alive

By: James A. Warholic

The Talk Of The Town Was And Is, That B2B Exchanges Are Going To Change The Way Buyers And Sellers Get Hooked Up Online

There was talk by many experts in the B2B industry that these B2B exchanges would be the life blood of everything from buying and selling chemical products to machining and other fabrication services. Business-to-Business Exchanges were supposed to be an online eCommerce marketplace where buyers and sellers could get together and be a place were deals could be made. Buyers would be able to select suppliers based on pricing and delivery and save on costs. Sellers of products and services would be able to get their products and services seen by the greatest market penetration possible and ultimately increase their sales.

So, what went wrong and what happened to these business to business exchanges?

Here are a few quotes from the pro side of B2B Exchanges.

Why Suppliers Should Use B2B Exchanges

"By becoming a member of a B2B exchange you can benefit in both cost-saving and revenue increase - two primary requirements of productivity increase."


B2B Exchanges
B2B Exchanges - The Killer Application in the Business to Business Internet Revolution

The authors of this book claim that B2B Exchanges will quite literally be the next "killer application" on the Internet.

So, what has happened to all the B2B exchanges? Did they drop dead? Are they ready to come alive and be the next best thing to sliced bread? Or, are they already dead, before they ever really took off in the first place?

The other side of the coin with the B2B exchanges can be read in this article.
B2B exchanges dying off fast
Inherent problems, false assumptions speed demise of e-marketplace sites


"The dinosaurs got to rule the planet for 160 million years before they disappeared.

The mighty B2B exchanges got about two years."


I believe that B2B suppliers are of a much too competitive nature for B2B exchanges to work out the way those that are promoting the B2B exchanges would love to see it. The thought of it working is just too idealistic. Competition is on the selling side of the equation and not on the buying side. You can have hundreds of buyers with very few sellers that hooked up with the exchange in the first place. There is nothing keeping the buyer at the exchange. If a deal can be got outside the exchange, a buyer will always take the best deal possible. But, this isn't the only reason, or even the major reason why B2B exchanges will ultimately fail.

To really understand why exchanges are destined to fail we simply can look at the B2C side of the equation and see how that has played out with the AOL online access model. AOL thought they could roll along forever by adding new subscribers to their dedicated online portal. However, they found out that the consumer ditched their dial-up modems to get high speed Internet and quite literally turned off their dial-up connections. Also, try as they might, AOL could not stop people wondering off of their dedicated portal. Yahoo, is in much the same boat. Although Yahoo did not start off as a dial-up service, they created this Web portal for their regulars to go through. Yahoo has been scrambling of late, to get their regulars back to their portal. Well, now everyone is a portal. Everyone has access to a wealth of Information. Information without borders or boundaries. Millions of websites are being created with all types of information for consumers, businesses, and personal use. And, because of the information that is in diverse places, search engines got their start to catalog all that wealth of information. And here in lays the true for B2B exchanges.

Search Engines Are The B2B Exchanges Online

B2B exchanges have been with us ever since the first directory was put together. The Yellow Pages were the first mass produced exchanges to go out to the masses. Then Thomas Brothers with their annual list of suppliers came out in encyclopedia form. Then along comes the Internet with its light speed communication and information dissemination. And then we needed a system to get that information into the right hands. Online directories were started to help group these companies together. But that wasn't good enough.

Along Came The Search Spiders And Sat Down Beside Ours

They gobbled up all those keywords in our network of websites. All the major B2B and B2C companies in the world invited those search spiders to feast at their websites. They wanted them to pick up every particularly important word and words that would help push them up to the top of the search results for their industry. Then even the smaller B2B players realized they too could have equal footing to get their website discovered online. Competition was working at the max. Owners and presidents of corporations recognized the marketing impact that could be made using the search engines to capitalize on the fact that buyers and consumers all over the world were using the search engines to find the things that everyone wants.

The true B2B exchanges of the world can never be encapsulated. There are no bounds online. You can not stop information that wants to be free. Information that wants to be free does not mean that it is not going to cost you from the suppliers point of view. It does mean that the competitive marketplace will have suppliers that take advantage of everything they can on the Internet. This is very good for both the buyers and consumers and also for all the suppliers. But, make no mistake about it, there is a marketing cost involved.

Get your company found online. Professional Web Services provides the Internet marketing B2B business solutions.

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posted by James A. Warholic at 7:04 PM | 0 comments

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Apple Vs Microsoft

Both Apple And Microsoft Have Been Making Headlines Lately

Creative marketing and advertising campaigns from Apple in the past nine months have finally taken their toll on the poor PC. Actually, you've got to laugh at this. The picture above, is one of the ads being run by Apple featuring simple comparisons between a Mac and a PC. Actually both the Mac and the PC are PCs, but that is besides the point. Everyone gets the picture, Ha Ha. Love Those Apple Vs. PC Ads

Unfortunately, Mr. Bill Gates doesn't think the commercials are very funny. He has been quoted as saying, "And I don't know why [Apple is] acting like it's superior. I don't even get it. What are they trying to say? Does honesty matter in these things, or if you're really cool, that means you get to be a lying person whenever you feel like it? There's not even the slightest shred of truth to [the ideas about Vista upgrades presented in the Apple commercial he said he had not seen]."1 2

Personally, from a marketing and advertising standpoint, the message is loud and clear (and quite funny). "I'm a PC, and I'm a Mac." I've got to give my vote to a very creative advertising campaign that brings complicated issues and makes them simple for anyone to understand. Now, to be clear, I use both A Mac and a PC, many times, both at the same time, especially the Mac, when I'm waiting for the PC to reboot. HA HA

So, Microsoft has come out with their new Vista software for PCs. I decided to go into a Fry's Electronics store and check out the new Microsoft operating system. First impressions are, not much different in the look from Windows XP operating system. Granted, the new software has some nifty features, but I am not sure how much more productive a person is going to be using Windows Vista Vs. Windows XP. Vista has been promised a long time ago, and I was expecting to be blown away at the first sight of the new operating system. I was disappointed.

Apple Vs. Apple Settled

Apple Inc. and Apple Corps made news this week. They finally settled a long standing argument over trademarks. Apple Corps is the entity that controls the Beetles music rights. They have been fighting over the multicolored Apple logo since 1978. However, the Apple Corps logo didn't even look like the early Apple Computer logo. It seems as though someone got upset with all the early publicity and was having a very long tantrum. Maybe now, they will "Let It Be."

OH My, Microsoft not wanting to be out done in the news department decided to take the Apple Vs. Mac to a new level. Bill Gates issued a challenge for any hacker to break into the Vista operating system. Another one of Bill's quotes from this week, is where Gates "dares anybody" to exploit Vista, "Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine."

Now, I don't know about you, but my Windows virus checking, antivirus software has to continually be updated, sometimes on a daily basis, in order to update the database of current new Windows virus threats. It seems a very foolish statement to me, for Bill Gates to say, "I dare anybody." But, what do I know?

Actually, it is interesting to hear Bill Gates talk about who had what first when comparing Apples to Oranges, I mean Apples to PCs. More tidbits of information from Bill in the following news article: Bill Gates: We were first, we were best, we are more secure. "You can go through and look at who showed any of these things first, if you care about the facts. If you just want to say, "Steve Jobs invented the world, and then the rest of us came along," that's fine. If you're interested, [Vista development chief] Jim Allchin will be glad to educate you feature by feature what the truth is."3

Now Bill, something doesn't sound right here. Who was first? Who did what first? Who copied what operating systems? Ah, times past. How quickly we forget. Apple might not be the picture perfect poster child, but neither is Microsoft. Anyone that hasn't seen the movie Pirates of Silicon Valley, needs to go out and rent it. It puts things in perspective. One of the last conversations between Bill Gates and Steve Jobs at the end of the Pirates of Silicon Valley movie is immediately after Jobs confronts Gates about copying the Apple operating system via reverse engineering by Microsoft in which Jobs says, (paraphrased) "Our Apple windows system is still better than yours Bill." And Bill replies, "You don't get it Steve, it doesn't matter if yours is better."



From a money standpoint, Gates was right. Microsoft became wealthy beyond imagination, even with a substandard product to begin with when compared to Apple. The world was made up of PCs with DOS, and the next logical step was to make PCs really easy to use. What better way for Microsoft to do this, than by copying from the best.

IBM was the biggest loser in all during the early years of the PC. During the time when a PC was synonymous with an IBM machine running MS-DOS which was licensed by Microsoft to IBM. IBM thought the major money was in the hardware. IBM was still stuck on their mainframes. Talk about lack of foresight. Microsoft went laughing all the way to the bank with millions upon millions of licensing fees.

So goes the story. Stay tuned for the rest of the story.

By: Jim Warholic
President, Professional Web Services, Inc.
Internet Marketing Services for business today.

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posted by James A. Warholic at 12:09 AM | 0 comments

Professional Web Services

Your Business B2C Or B2B Website

Welcome to our new look for the online newsletter. There are some exciting things on the Internet horizon.

There are many Internet marketing challenges facing businesses today. Let's start the New Year off with the basic design requirements of any website. This sales, marketing, and advertising website link takes you to a website that is both simple and powerful at the same time. It is simply amazing what can be done with the new Blogger software from Google. The new Google Co-op search can now be built directly into a website or a blog. Test out the new Google Custom Search feature for marketing and advertising related items from the search bar above.

Important considerations need to be taken into account when building a website for the first time visitors, established customers, and the search engine robots. Not addressing the needs of all of these areas on a website can leave a business hanging out in left field, as far as the online marketing and Internet advertising exposure are concerned.

In addition, you will see on some of our pages the implementation of a pretty cool new feature that provides a small thumbnail view, www.snap.com of the links.

Important Points For Any B2C or B2B Website

What Are You Going To Say On Your Home Page?

Well, that depends on a number of factors. Is your company a well know brand? If the company is well known, then chances are it is not necessary to spell your business out in detail on this first page of your website. However, if the business is not a fortune 500 company, like 95% of the companies in the world, then you better have a good sales, marketing, and advertising message, with the home page being key for the website.

Read more: Home Is Where The Heart Is

The About Us Page

Both B2B and B2C companies need to take advantage of the power of the various Internet marketing tools available.

The Products Page or Pages.

Both On The B2B Buyers Side And The B2C Consumers Side

Providing information with the products your business sells is absolutely required today. Both B2B buyers (purchasing managers) and consumers want to know the details about a product being sold by any business before they will make a purchase.

Read more: Products Pages With Information

Services Of Professional Web Services

Internet Marketing Services

The term Internet marketing covers a wide array of online activities designed to improve the market reach of companies, websites, brands, and even individuals with the idea of promoting a particular company or person in relation to a particular professional industry.

Read more about Services

And don't forget to include a contact us page or link.

If the site is quite extensive, and provides lots of information, it is wise to have a search page. For an example of using the Google Co-op Search Engine to see information from Professional Web Services, internet marketing, click on the link.

Read about:

Building A Better Search Engine - Google Co-op

I Want To Find The Web Pages Important To My B2C And B2B Business

Now you can customize your own search engine dedicated to your own needs, or better still, build a search engine for your own B2c or B2b business privately or broadcast it publicly for customers to be able to find the information they need.

Learn more about Building A Better Search Engine for your B2B or B2C business.

James A. Warholic
President: Professional Web Services, Inc.
Internet Marketing Services
Ethical Search Engine Optimization
Online Advertising Strategies
Web Branding Solutions
Professional Blog Marketing Services

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posted by James A. Warholic at 7:38 PM | 1 comments

Professional Web Services

Good Sales Tools

The B2B And B2C Salesman's Tools

Most B2B or B2C companies have salesmen or saleswomen working for them. Not all companies supply good tools for making them successful. Many companies hire sales people and expect them to go out and get orders without proper training in the equipment, software, processes, or products. Even if the training takes place many companies forget the power that the Internet provides for businesses willing to spend some time and money to help their sales people do a better job.

The main Internet tool that I am talking about is the company's website.

Read how the sales department can use a company's website for targeted email marketing and advertising. Learn how your salesmens' emails can provide a call to action that is simply a hyperlink click away. Take advantage of the power of the Internet and creative link text today. Learn some simple, yet powerful, email marketing tips that can drive traffic to your B2B or B2C website, improve your brand image, and produce more sales. Encourage everyone in your organization to use some of the basic email tools when communicating with a contact or customer. Even if they are not a customer now, they have the potential to become one in the future.

Read more about Giving Your Salesman Good Tools.

Globalization for B2B, B2C, and C2C businesses. Why call it marketing adaptation?

Internet Marketing Services Online Advertising Strategies, and Web Branding Solutions from Professional Web Services

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Knowing vs Marketing B2B B2C

This issue will be discussing the differences between knowing your B2B or B2C business and marketing your business especially when it involves Internet marketing and Online advertising.

Knowing your business is not the same as marketing your business

Many principal owners know their business inside and out and can share technical information with customers like it is the back of their hand. But, when it comes to actual Internet marketing AND Online Advertisement strategies they do not have a clue where to begin. Don't feel bad if you fall into this category.

Read more about: B2B Marketing Advertisement Strategies


Internet Marketing and Advertising

Marketing a B2B and B2C website requires a performance evaluation, a thorough understanding of the business being marketed, identifying the customer base, incorporating pertinent content with the keywords properly included, updating the content on a regular basis, establishing a foundation of trust with customers, and an understanding of the marketing channels available on the Internet.

Read more about: Marketing a B2B Site and a B2C Site


For more helpful information for B2B and B2C Internet marketing visit Professional Web Services Marketing Services

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    SEO - Search Engine Optimization

    Ethical SEO - Search Engine Optimization of websites will be key to having a good relationship with the Search Engines themselves now and especially in the future. No business would ever want to get their site banned from the entire search engine database. Additionally there are other important legal and regulatory issues on a B2C or B2B website to consider.

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    Message From Jim Warholic

    Do it with Internet marketing style! Any person that has known me long enough will find out that I usually get straight to the sales and marketing point. Invest your time wisely. Make a difference in the world. Each individual has something special to share that can impact the world around them. Maybe your sphere of influence is one person, maybe it is your family, business, neighborhood, or a larger group of people. But, no matter how large or small a group of people that you come in contact with, a person can effect change for the good in life. We can start today with a simple business investment, with a professional word of encouragement, a "thank you", or just a kind look that really shows that you understand and appreciate another person.

    Jim Warholic