You may not have noticed it, but a while back Google changed their Fav Icon from an uppercase "G" to a lower case "g". The Google Favorite Browser Icon is what is displayed in the tab area and the front of the address area of a browser like Internet Explorer, Firefox, or Safari when browsing to a Google Branded website. I know there was an official response as to why Google changed and updated their Favorite Icon, but I have my branding thoughts too. Read more about the New Google Favicon.

This Fav Icon story segues into understanding your business website and online branding too.

Google is Your Website Home Page

Most people in the business world don't have a clue that their home page of their website is not really their home page at all. The home page of a website is Google.

Let me explain that statement and expand on the Google Home page premise for your website. Read more about Google is Your Website Home Page.

Get your business found in Google Search Engine results pages now. Start gaining new sales leads, new customers, and expanding your market reach online with Internet marketing services by Professional Web Services, Inc.

Labels: Branding, Google, Internet, Internet Marketing, Internet Marketing Services, Web, Web Marketing, Website, Website Marketing

Creative Internet Marketing

Feel free to forward our new interactive online newsletter subscription on to an Internet friend. Simply click the News letter Stories link and email them the page.

Internet Marketing Services and Online Advertising Strategies Email Contact Information

Both Apple And Microsoft Have Been Making Headlines Lately

Creative marketing and advertising campaigns from Apple in the past nine months have finally taken their toll on the poor PC. Actually, you've got to laugh at this. The picture above, is one of the ads being run by Apple featuring simple comparisons between a Mac and a PC. Actually both the Mac and the PC are PCs, but that is besides the point. Everyone gets the picture, Ha Ha. Love Those Apple Vs. PC Ads

Unfortunately, Mr. Bill Gates doesn't think the commercials are very funny. He has been quoted as saying, "And I don't know why [Apple is] acting like it's superior. I don't even get it. What are they trying to say? Does honesty matter in these things, or if you're really cool, that means you get to be a lying person whenever you feel like it? There's not even the slightest shred of truth to [the ideas about Vista upgrades presented in the Apple commercial he said he had not seen]."^{1 2}

Personally, from a marketing and advertising standpoint, the message is loud and clear (and quite funny). "I'm a PC, and I'm a Mac." I've got to give my vote to a very creative advertising campaign that brings complicated issues and makes them simple for anyone to understand. Now, to be clear, I use both A Mac and a PC, many times, both at the same time, especially the Mac, when I'm waiting for the PC to reboot. HA HA

So, Microsoft has come out with their new Vista software for PCs. I decided to go into a Fry's Electronics store and check out the new Microsoft operating system. First impressions are, not much different in the look from Windows XP operating system. Granted, the new software has some nifty features, but I am not sure how much more productive a person is going to be using Windows Vista Vs. Windows XP. Vista has been promised a long time ago, and I was expecting to be blown away at the first sight of the new operating system. I was disappointed.

Apple Vs. Apple Settled

Apple Inc. and Apple Corps made news this week. They finally settled a long standing argument over trademarks. Apple Corps is the entity that controls the Beetles music rights. They have been fighting over the multicolored Apple logo since 1978. However, the Apple Corps logo didn't even look like the early Apple Computer logo. It seems as though someone got upset with all the early publicity and was having a very long tantrum. Maybe now, they will "Let It Be."

OH My, Microsoft not wanting to be out done in the news department decided to take the Apple Vs. Mac to a new level. Bill Gates issued a challenge for any hacker to break into the Vista operating system. Another one of Bill's quotes from this week, is where Gates "dares anybody" to exploit Vista, "Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine."

Now, I don't know about you, but my Windows virus checking, antivirus software has to continually be updated, sometimes on a daily basis, in order to update the database of current new Windows virus threats. It seems a very foolish statement to me, for Bill Gates to say, "I dare anybody." But, what do I know?

Actually, it is interesting to hear Bill Gates talk about who had what first when comparing Apples to Oranges, I mean Apples to PCs. More tidbits of information from Bill in the following news article: Bill Gates: We were first, we were best, we are more secure. "You can go through and look at who showed any of these things first, if you care about the facts. If you just want to say, "Steve Jobs invented the world, and then the rest of us came along," that's fine. If you're interested, [Vista development chief] Jim Allchin will be glad to educate you feature by feature what the truth is."³

Now Bill, something doesn't sound right here. Who was first? Who did what first? Who copied what operating systems? Ah, times past. How quickly we forget. Apple might not be the picture perfect poster child, but neither is Microsoft. Anyone that hasn't seen the movie Pirates of Silicon Valley, needs to go out and rent it. It puts things in perspective. One of the last conversations between Bill Gates and Steve Jobs at the end of the Pirates of Silicon Valley movie is immediately after Jobs confronts Gates about copying the Apple operating system via reverse engineering by Microsoft in which Jobs says, (paraphrased) "Our Apple windows system is still better than yours Bill." And Bill replies, "You don't get it Steve, it doesn't matter if yours is better."



From a money standpoint, Gates was right. Microsoft became wealthy beyond imagination, even with a substandard product to begin with when compared to Apple. The world was made up of PCs with DOS, and the next logical step was to make PCs really easy to use. What better way for Microsoft to do this, than by copying from the best.

IBM was the biggest loser in all during the early years of the PC. During the time when a PC was synonymous with an IBM machine running MS-DOS which was licensed by Microsoft to IBM. IBM thought the major money was in the hardware. IBM was still stuck on their mainframes. Talk about lack of foresight. Microsoft went laughing all the way to the bank with millions upon millions of licensing fees.

So goes the story. Stay tuned for the rest of the story.

By: Jim Warholic
President, Professional Web Services, Inc.
Internet Marketing Services for business today.

Labels: B2B Marketing, B2C Marketing, Internet Marketing Services, Marketing Strategies

Creative Internet Marketing

Feel free to forward our new interactive online newsletter subscription on to an Internet friend. Simply click the News letter Stories link and email them the page.

Internet Marketing Services and Online Advertising Strategies Email Contact Information

Welcome to our new look for the online newsletter. There are some exciting things on the Internet horizon.

There are many Internet marketing challenges facing businesses today. Let's start the New Year off with the basic design requirements of any website. This sales, marketing, and advertising website link takes you to a website that is both simple and powerful at the same time. It is simply amazing what can be done with the new Blogger software from Google. The new Google Co-op search can now be built directly into a website or a blog. Test out the new Google Custom Search feature for marketing and advertising related items from the search bar above.

Important considerations need to be taken into account when building a website for the first time visitors, established customers, and the search engine robots. Not addressing the needs of all of these areas on a website can leave a business hanging out in left field, as far as the online marketing and Internet advertising exposure are concerned.

In addition, you will see on some of our pages the implementation of a pretty cool new feature that provides a small thumbnail view, www.snap.com of the links.

Important Points For Any B2C or B2B Website

What Are You Going To Say On Your Home Page?

Well, that depends on a number of factors. Is your company a well know brand? If the company is well known, then chances are it is not necessary to spell your business out in detail on this first page of your website. However, if the business is not a fortune 500 company, like 95% of the companies in the world, then you better have a good sales, marketing, and advertising message, with the home page being key for the website.

Read more: Home Is Where The Heart Is

The About Us Page

Both B2B and B2C companies need to take advantage of the power of the various Internet marketing tools available.

The Products Page or Pages.

Both On The B2B Buyers Side And The B2C Consumers Side

Providing information with the products your business sells is absolutely required today. Both B2B buyers (purchasing managers) and consumers want to know the details about a product being sold by any business before they will make a purchase.

Read more: Products Pages With Information

Services Of Professional Web Services

Internet Marketing Services

The term Internet marketing covers a wide array of online activities designed to improve the market reach of companies, websites, brands, and even individuals with the idea of promoting a particular company or person in relation to a particular professional industry.

Read more about Services

And don't forget to include a contact us page or link.

If the site is quite extensive, and provides lots of information, it is wise to have a search page. For an example of using the Google Co-op Search Engine to see information from Professional Web Services, internet marketing, click on the link.

Read about:

Building A Better Search Engine - Google Co-op

I Want To Find The Web Pages Important To My B2C And B2B Business

Now you can customize your own search engine dedicated to your own needs, or better still, build a search engine for your own B2c or B2b business privately or broadcast it publicly for customers to be able to find the information they need.

Learn more about Building A Better Search Engine for your B2B or B2C business.

James A. Warholic
President: Professional Web Services, Inc.
Internet Marketing Services
Ethical Search Engine Optimization
Online Advertising Strategies
Web Branding Solutions
Professional Blog Marketing Services

Labels: B2B Marketing, B2C Marketing, Internet Marketing Services, Search Engines, Website Design, Website Marketing

Creative Internet Marketing

Feel free to forward our new interactive online newsletter subscription on to an Internet friend. Simply click the News letter Stories link and email them the page.

Internet Marketing Services and Online Advertising Strategies Email Contact Information

Cast Your Vote On The Internet
by: James A. Warholic, Internet Marketing Technician

Today Is Election Day For The United States, But Everyday Is Election Day For Internet Marketing And Your Business.

Are you making your vote count on the Internet? Is your business up to the task of providing valuable information on the Internet? Will your company make a difference in its small or large market segments? Or, will your company disenfranchise your target audience?

Your website is an extension of your business on the Internet. As such, are you really taking the opportunity of the publicity that could be generated through the process of providing information to future customers?

Read the rest of the B2B and B2C story of Casting Your Vote On The Internet

Labels: Customers, Internet, Internet Marketing Services, Web, Website Marketing

Creative Internet Marketing

Feel free to forward our new interactive online newsletter subscription on to an Internet friend. Simply click the News letter Stories link and email them the page.

Internet Marketing Services and Online Advertising Strategies Email Contact Information

"Experienced. Dedicated. Precise. Defender. Honor. Courage. Power. Velocity. These are words that come to my mind. Those are qualities and standards inspired by the US Thunderbirds. These are qualities I was looking for in an internet marketing company, which is why I choose pwebs as my power internet marketer!" Picture and quote Tammy Comino of TCominoDesigns Interior Designer

Searching for the right Internet marketing firm? One that understands your business and can communicate to you and your customers through a Website, E-mails, or Newsletters? One that can help get your name found in the Search Engines? Then you have come to the right place. Professional Web Services, Internet Marketing, Online Advertising, Sales Strategies, Web Branding Ideas.

Learn more about Professional Web Services and the free new technology marketing and advertising tools available online.

Labels: Business, Internet Marketing Services, Professional, Professional Web Services, Services, Web

Creative Internet Marketing

Feel free to forward our new interactive online newsletter subscription on to an Internet friend. Simply click the News letter Stories link and email them the page.

Internet Marketing Services and Online Advertising Strategies Email Contact Information

As the Web continues to expand and as more information is placed online, local search will become the bread and butter for local businesses utilizing the E Technology available.

The integration of a website into the overall sales, marketing, and advertising of a small business can significantly improve the bottom line. For ideas to see how local search will affect you visit:

Internet Marketing For Local Search

San Ramon community has an outstanding business growth curve.

Thousands of new homes are being built in the Dougherty Valley, many at prices starting at over one million dollars. With the proliferation of High Speed Internet throughout and the addition of these new homes, plus the executive lifestyle of many of the homeowners, the market is ripe for local businesses to seriously consider the Internet as a means of marketing and advertising their products and services online.

Extending Local Market Reach

Professional Web Services is proud to be a member of the San Ramon community.

We would like to extend a welcome to our local San Ramon and neighboring community readers.

Strategic Marketing Presentation
Strategic Internet Marketing Solutions

Logo Designs

Creating the perfect logo can be an arduous journey. Thousands, if not hundreds-of-thousands of graphic designers the world-over have made a living out of creating logos for their clients.

All types of logo designs including: the corporate initials, name of the company, or action items into the features have been tried.

For a great article on LOGOS

A logotype, commonly known as a logo, is the graphic element of a trademark or brand, which is set in a special typeface/font, or arranged in a particular, but legible, way. The shape, color, typeface, etc. should be distinctly different from others in a similar market. From Wikipedia, the free encyclopedia.

Logos identify your company. Today the emphases is on name recognition with history showing that very few of the graphic emblems included in the design are recognized for the company brand.

Take a look at the Search Engine Companies for examples. Each one has a unique custom design that is very easy to recognize. Colors and style play an important part of the marketing and advertising impact when it comes to establishing the brand features.

Experts state that a logo should not be changed frequently. This certainly has marketing sense behind this, but the rules are not meant to be strictly followed. Take a look at some of the interesting and creative designs that can be done with a name. Google has incorporated special occasions, holidays, and events into their designs. See: Google Holiday Logos

So get a little creative in your thinking when it comes designing the right logo for your company brand.

Professional Web Services, Internet marketing services, online advertising strategies, and web branding solutions for businesses today.

Labels: Internet Marketing, Internet Marketing Services, Local Search, San Ramon, Search Engines, Website, Website Marketing

Creative Internet Marketing

Feel free to forward our new interactive online newsletter subscription on to an Internet friend. Simply click the News letter Stories link and email them the page.

Internet Marketing Services and Online Advertising Strategies Email Contact Information

This issue will be discussing the differences between knowing your B2B or B2C business and marketing your business especially when it involves Internet marketing and Online advertising.

Knowing your business is not the same as marketing your business

Many principal owners know their business inside and out and can share technical information with customers like it is the back of their hand. But, when it comes to actual Internet marketing AND Online Advertisement strategies they do not have a clue where to begin. Don't feel bad if you fall into this category.

Read more about: B2B Marketing Advertisement Strategies

Internet Marketing and Advertising

Marketing a B2B and B2C website requires a performance evaluation, a thorough understanding of the business being marketed, identifying the customer base, incorporating pertinent content with the keywords properly included, updating the content on a regular basis, establishing a foundation of trust with customers, and an understanding of the marketing channels available on the Internet.

Read more about: Marketing a B2B Site and a B2C Site

For more helpful information for B2B and B2C Internet marketing visit Professional Web Services Marketing Services

Labels: B2B Marketing, B2C Marketing, Business, Internet Marketing, Internet Marketing Services, Marketing

Creative Internet Marketing

Feel free to forward our new interactive online newsletter subscription on to an Internet friend. Simply click the News letter Stories link and email them the page.

Internet Marketing Services and Online Advertising Strategies Email Contact Information