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Is Marketing Just Another Word For Advertising?

In todays online market place, with the convergence of marketing and advertising Web 2.0 technologies that can be embedded directly in websites, it is getting exceedingly difficult to tell the difference between marketing and advertising. However, it is wise to understand the key differences between the two, especially as it relates to Internet marketing and your B2B or B2C business.

Marketing Myth #1 Marketing is Just Another Word for Advertising

Marketing Key For Success
Excellent article comparing marketing and advertising.

These words of wisdom can be applied to Internet marketing and Online advertising directly. If you are spending $300.00 or $3000.00 per month, or more, on Google AdWords Pay-Per-Click Ads and other online banner advertising, and not investing a single dime on your Internet marketing efforts, you are hurting your business in the long run. Building a quality website, with properly optimized content, and developing a marketing message that defines who you are, are strategic keys to Web success.

So, is marketing just another word for advertising?

Read more about this marketing myth.

Incorporate good marketing into your online advertising campaign budget to get the best of both worlds.

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posted by James A. Warholic at 11:03 AM | 0 comments

Professional Web Services

Marketing and Advertising for Today

Advertising Message or Sales Conversion Problem?

So now you are advertising your business, and are bringing in people but hardly any of them are becoming customers. What's the problem? Is it the advertising message, the targeted audience, or the sales conversion process?

Read the story at: My Advertising Spot
Advertising Pros

Getting Leads Almost Immediately

There is an advertising solution for your business that can start generating leads and sales almost immediately. The solution is to use Pay-per-click, PPC advertising. This form of advertising can be highly selective, and you only have to pay for the budget that you set forth.

Online Advertising

Google, Yahoo, and Microsoft Search all have similar forms of online advertising programs that can be targeted to select groups of individuals based on various criteria.

Read the complete story at: My Advertising Spot.

Advertising Wink
Important to Consider Ethics in Online Advertising

Ethics, honesty, integrity, and trustworthiness in advertisements are a factor to driving sales, maintaining customer trust, and building brand loyalty. What is depicted in an Internet ad can help a brand, or if you are not careful, it can just as easily hurt a brand image. Sure, there might be short term gains in using unethical advertising techniques which distort or are blatantly misleading, but in the long run not following good ad ethics, a customer will remember, and if you are not the only game in town you may find yourself in another ballpark. So, do the right thing and follow good ethics in advertising and marketing.


Three Questions to Answer BEFORE You Spend One Cent on Advertising

1. Who is your target audience?
2. What does your target audience read, listen to, or watch?
3. What is your compelling benefit?

Read the rest of the story of why targeted advertising is the key to success at My Advertising Spot today.


Search Engine Exposure


NBC Deal or No Deal
Picture Courtesy of NBC - Deal or No Deal
Visit Sales and Marketing Today.
Is Your Website Exposed Online In The Search Engines?

From the standpoint of Internet marketing and online advertising, having a website with good Internet exposure is one of the key factors on being discovered for your keywords. If your company is not a household or well known Internet brand, or you wish to improve company brand recognition online, then this search advertising subject is for your business.

Online advertising comes in many shapes and sizes. In fact, one size does not fit all. Depending on the industry and whether a business is primarily B2B, Business to business or B2C, Business to consumer, will have a determining affect on how the majority of your advertising dollars are spent.

Every business has some sort of advertising budget..... Read more about search engine exposure at My Advertising Spot today.


Internet The Final Frontier

The Internet really is the final frontier.

Internet Final Frontier AdThe future of advertising has changed drastically with the addition of the Internet as a media outlet. This has had a profound affect on all other forms of advertising; from radio, television, newspapers, technical trade journals, direct marketing advertising, and even catalogs and sponsors.

Companies can have the power to make a difference in the world around them. Combining a dedication to hard work, excellence, and a never give up attitude for any company today; while taking advantage of the powerful Web 2.0 online tools can help propel a business in the 21st century.

Propel your company across the Internet final frontier with Internet marketing by Professional Web Services today.

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posted by James A. Warholic at 5:52 PM | 0 comments

Professional Web Services

Getting The Inside Scoop On Search

Search Engine Strategies Conference

In what is becoming a larger and larger event every year, the SES conference held last week at the San Jose Convention Center has become one of the premier events for search engine strategies and search engine marketing.

The Big Three search engines, Google, Yahoo, and MSN all had large booths representing their bread and butter, online advertising. Other search engine companies were also present. Many of the specialized, directory based, advertising only companies were also present.

Online advertising, also known in the industry by some of the principals as search engine marketing is the leading revenue generator for all the search companies.

Microsoft has finally gotten out of their suits and started to feel more like a company you could talk to. That was one of the things that I did while at the conference. Microsoft, since totally breaking free of the Yahoo advertising feed on MSN Search is really starting to make a marketing push for their own online advertising system. I really only got a chance to have a quick overview of the system but I would say the online system for setting up Ads to run on the MSN Search platform is looking very intuitive and the tools provided look to be very powerful for evaluating ad performance and setting up campaigns. Many of the features that are found at Google and Yahoo can be seen incorporated into the MSN advertising system.

All of this competition in the search world is definitely good for consumers and businesses alike. While some businesses might think that having to advertise on at least three different search engines for close to one hundred percent marketing exposure means having to pay for three different advertising outlets this is not necessarily the case.

In a recent article I read online about placing your advertising dollars in the best area possible means evaluating all the advertising dollars spent and invest in those campaigns that have the highest ROI. Likewise, I would have to say that companies really need to test and monitor closely the advertising campaigns and alter them accordingly. If a campaign is not producing measurable results then it is time to adjust it or in some instances completely do away with spending the dollars that are loosing money and place it where it can earn money.

Back at the convention, there were numerous other companies that were making their pitch to have businesses listed in their website on an annual fee basis. Many of these were analogous to the "Yellow Pages." Some of these companies were even offering, not only the pay per click on an ad, but were also providing a feature called pay per call. This pay per call feature has been out for a year or so and may actually provide a great way of having a customer call directly instead of having to email them. That way the customer actually gets to talk to someone live at the moment of impression. Conversions may be higher with live two way communications as compared to a customer clicking an ad and going to a landing page.

One of the highlights of the convention, as in years past, was the Google Dance. The Google Dance was held at the Googleplex in Mountain View. It was a time to talk with the engineers, have hands on demos and questions answered about Google products, eat, drink, and be merry. Really, it was great fun and definitely a cool night to remember. Read and see photos of the 2006 Google Dance. Everyone needs to see the look on the face of the "Google Guy" just after he got dunked. The attendees and Google employees seemed to really have a good time with the interaction between everyone. Professional Web Services looks forward to the Google Dance in 2007.

For Internet marketing services, ethical search engine optimization, online advertising strategies, and web branding solutions contact Professsional Web Services today.

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posted by James A. Warholic at 8:37 PM | 0 comments

Professional Web Services

Is It Marketing Or Is It Advertising?

Internet marketing and online advertising have two similar yet different ideas in mind.
by: James A. Warholic

Answers.com has this definition for marketing:
1. The act or process of buying and selling in a market.
2. The commercial functions involved in transferring goods from producer to consumer.

And for advertising:
1. The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.
2. The business of designing and writing advertisements.

On the Web, these differences are blurred with respect to website development, quality link building, and the process of attracting attention to products or services using the various Internet marketing tools available online.

Email marketing for example comes to mind. When sending an email it becomes a powerful tool for marketing to other businesses or individuals. However, having a footer with a header or signature block that advertises some of the other aspects of a company falls under the category of advertising and likewise becomes a powerful advertising tool.

These terms become even more blurred when it comes to the search engines and search engine marketing. The term search engine marketing or SEM represents the process of having a website rank well in the Search Engines.

Google, Yahoo, and MSN are the top three Search Engines. If you take a look at each of these companies for marketing and advertising comparisons we find that they all have some form of advertisements themselves. Many times these advertisements are subtle in the approach taken. For example Google has a program called AdSense in which sites that publish content can run advertisements. Google will pay a portion of the revue back to the publisher. Sometimes Google runs there own advertisements through their own AdSense program. This is no different than someone like ourselves that have online ads to be displayed in conjugation with others or individually displayed on our website.

Apple Computers is another website that does a great job of both marketing and online advertising. If you have not been to their website, and studied it from a marketing, advertising, and branding approach, then you have missed a very unique experience. Each of their Web pages has all three concepts firmly embedded into the structure of the website. Apple even advertises using Google AdWords in the search engine results to continually expand their brand.

Some observers have a difference of opinion and would suggest that there is way too much information on the Apple Website and they should stream back what is placed on it. However, with the number of different components and interrelated business divisions, they are in a unique position to promote, advertise, and market between all of the entities. Many individuals that have one Apple product would certainly be interested in other Apple products. Apple's brand is extremely strong and consumers know that the products are well built. So, it stands to reason that they would want to advertise their products across all divisions.

What lessons can we learn from Apple?

First off, many businesses have a wide variety of products or services provided. To only promote one aspect of a business is selling a business short. Ecommerce B2C sites have found that if they give more options for other products or services at checkout, a large number of consumers will actually purchase additional items. This is especially true for B2C when there is a good brand image in the minds of the consumer. This same concept applies equally as well to the B2B Business to Business clientele. Many times the best B2B new customers are your old customers. Additional sales of other products or services to existing customers is likely to happen when a company has developed a great brand image, in the form of good customer service, customer support, and building quality relationships with customers over the long haul.

Websites are much more fluid in nature. Certainly it makes sense to place your bread and butter first and have what is most important for a business be the most prominent items on the website. If a certain page is out of date, then update the information but don't necessarily remove the page all together. Every time a page is published online is like building a link to yourself. If a page is totally removed offline from your business website, it is like removing one of the supporting strands on a spider's web. Because, there might be outside links to any of the particular pages that help support your website, you effectively would cut off the outside link if a page is removed. If the file naming convention of a certain page is not very conducive for site navigation links, then permanent redirects can be used to help provide a permanent link to the new page. That way, if any pages from the outside do link to an internal Web page, the links will be preserved. One of the most important items to really realize is the Search Engines themselves are providing quality links to internal pages of websites. If consideration is not given for this when designing, redesigning, or maintaining a website, valuable marketing and advertising links will be lost to your company forever.

Touching upon links is only one small part of the overall picture involved with Internet marketing. As you can see, Internet marketing and online advertising are much deeper and more technically challenging then just about all other forms of business and product promotion. Brand image and brand promotion also are factors that need to be constantly evaluated, tweaked, and in some cases totally overhauled to fit in with the overall company theme.

For full service Internet marketing services, online advertising strategies, ethical search engine optimization, and website branding solutions email Professional Web Services today.

Get your business found online and your website discovered. Start bringing in more sales for your business.

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posted by James A. Warholic at 11:06 PM | 0 comments

Professional Web Services

Blogs, Marketing, And Your Business

Internet Marketing, Online Advertising, And Your B2B And B2C Business

A recent article came out about: eBay Is Going To Provide Additional Marketing Outlets For Their Users

More and more people are realizing the importance of marketing and advertising their products on the Internet. eBay has built a business around the hundreds of thousands of individuals and businesses all around the world that have something to sell.

Another place that is growing at an unbelievable clip is the website www.craigslist.com. Read how a Blog or even your business website can provide an additional marketing outlet for your company, product, service, or individual for sale items using Craigs List and a great landing page.

Read more of this story at Pro Web Blog Blogging And B2B and B2C Internet Marketing Strategies - eBay Blogs And Marketing

Imagine the possibilities for your B2B or B2C business today. With Internet marketing services, online advertising strategies, and web branding solutions from Professional Web Services; your business can generate more quality customer leads, increase sales, and improve the bottom-line.

Contact Professional Web Services today.

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posted by James A. Warholic at 10:56 PM | 0 comments

Professional Web Services

Advertising

New Survey - Do You Like Advertisements?

Quickest in the West Advertising

Keywords Search Advertising

Internet Final Frontier


STRATEGIC INTERNET MARKETING



Strategic Marketing and Advertising requires taking advantage of all the different B2B and B2C technology tools available to businesses today. Global strategic sales, marketing, and advertising resources can be found at the Strategic Marketing Directory.

For help in your B2B or B2C Internet marketing, Online advertising, and strategic Web branding contact Professional Web Services today.

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posted by James A. Warholic at 3:39 PM | 0 comments

Professional Web Services

Advertising Via The Internet Video

The difference between advertising and marketing on the Internet is becoming more blurred as time goes on.

One only has to look at the videos from Go Daddy to realize that this form of advertising online has had a major impact in the Internet marketing realm for Go Daddy. The publicity generated has placed Go Daddy in the minds' of consumers.

Video advertising is not limited to large corporations only. Small businesses are taking advantage of the visuals that can be painted in the minds' of consumers. Take for instance a small aircraft pilots' training facility in Brazil. They have created an advertisement that is quite unique and has great visuals along with multiple meanings for their business. The headings are in Portuguese but the visuals and the music comes through loud and clear in any language. See TGI Flys and your Business

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posted by James A. Warholic at 3:07 PM | 1 comments

Professional Web Services

You Should Advertise Online

Online advertising of your business may be the single greatest form of targeted advertising that has ever existed. There simply is no other way in B2B and B2C Business 2.0, (New Internet technology Internet marketing and Online advertising) to reach your customer base with the fastest speed possible and one of the greatest returns of investment.

There are many advantages of advertising on the Internet. Read how you can target specific age groups, certain website genres, geographic locations, and certainly a multitude (tens, hundreds, or thousands) of keywords that apply to your B2B or B2C business. Read about Online Advertising - Why You Should

Need help with an online advertising campaign, ethical search engine strategies, or web branding solutions? Professional Web Services has the expertise to help you today. Contact Professional Web Services for Online Advertising Strategies today.

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posted by James A. Warholic at 10:06 PM | 0 comments

Professional Web Services

Interactive Online Advertising

Interactive Online Advertising With Style

In the advertising world much of a message is lost in the delivery. Other times an advertisement is so unique that it can really give a "that is cool" aspect on the message delivery. This can be a message that will stay in the mind of the ... [Read more]



Professional Web Services, Inc. Provider of Internet Marketing Services, Online Advertising Strategies, Web Branding Solutions, to Produce More Sales For Your Business. Learn how we can make a Search Engine Marketing Impact for your business today. Find out what it takes to make your business a Global ebusiness and get found online today.

Ethical Issues In Business and Internet Ethics

Copyright Professional Web Services, Inc. All Rights Reserved

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posted by James A. Warholic at 8:32 AM | 0 comments

Professional Web Services

Marketing Advertising Eclecticism

B2C Marketing And Advertising

Much has been written about the various aspects of marketing and advertising to the consumer.

Here is a story that I first came upon through a Google AdWords Success Story and One On One With Ray. Read the Search Engine Advertising story.



Advertisers Making Marketers Better

In the online advertising world, a pattern is starting to develop. The eclecticism of Online advertising, website branding, and Internet marketing are starting to take on an interesting relationship.

We have heard the term relationship marketing but what about relationship advertising? Find out more how this is having a profound effect on the Internet. Have a little patience on the loading of the page.



2006 Time For All To Update Your Copyright Dates

As we embark on a brand new year it is important to update your copyright dates on all the pages of your business websites.

The importance of having the correct copyright date can not be overstated from both a Search Engine and Business standpoint. Read more copyright-pwebs.blogspot.com



Bloggers Vent About Apple 'MacBook Pro'

A news story from CNET Blogma | News.blog | CNET News.com, about the new Apple MacBook Pro and how the old faithful of Apple users do not like the name.

The article went on to state that Steve Jobs actually stays on top of online feedback issues and does in fact read the online feedback. I wonder how many of the old brick and mortar companies actually stay on top of their own company issues by staying up to date on the various stories through the Internet Blogging community or through the online news articles that are picked up by Google, Yahoo, and MSN news.

A feature that is really cool as well as extremely helpful for any business to stay on top of the issues related to their company is to set up email news and web alerts.

Read how important this is for your business at the Blogger Vents.



Professional Web Services Launches Strategic Marketing Directory

Professional Web Services Launches Strategic Marketing Directory

Download this press release as an Adobe PDF document.

The New Strategic Marketing Directory is ideally structured toward building up, increasing revenue, and accelerating growth of a company through marketing communications, growth strategies, performance evaluations, sound marketing and advertising principles, ethics, branding, leadership training, sales processes, hi-tech public relations, National and International market development, Internet marketing, online advertising, and web branding. Read more at Professional Web Services Launches




Internet Marketing and Advertising Matrix | Web 2.0

Web 2.0 Marketing 2.0 Advertising 2.0?

Getting a handle on these terms is like pulling teeth. Web 2.0 seems to be some futuristic idea which seems to be evolving from the Web 1.0 structure. On the other hand, Web 2.0 seems to be occurring now on the Internet as it now is. See how new technology is changing the Internet Marketing and Advertising Matrix.



Professional Web Services, Inc. Internet Marketing Services, Online Advertising Strategies, Web Branding Solutions to provide More Sales For Your Business.

eBusiness Internet Marketing Services

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Email Internet Marketing Services and Online Advertising Strategies

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    Professional Web Services specializes in Internet marketing services for companies in both the B2B, Business to business and B2C, Business to consumer companies. We provide full service Internet marketing and also on a consulting basis. Contact us today for a Free Internet Marketing Consultation.

    Visit site:pwebs.net


    SEO - Search Engine Optimization

    Ethical SEO - Search Engine Optimization of websites will be key to having a good relationship with the Search Engines themselves now and especially in the future. No business would ever want to get their site banned from the entire search engine database. Additionally there are other important legal and regulatory issues on a B2C or B2B website to consider.

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    Message From Jim Warholic

    Do it with Internet marketing style! Any person that has known me long enough will find out that I usually get straight to the sales and marketing point. Invest your time wisely. Make a difference in the world. Each individual has something special to share that can impact the world around them. Maybe your sphere of influence is one person, maybe it is your family, business, neighborhood, or a larger group of people. But, no matter how large or small a group of people that you come in contact with, a person can effect change for the good in life. We can start today with a simple business investment, with a professional word of encouragement, a "thank you", or just a kind look that really shows that you understand and appreciate another person.

    Jim Warholic