Is Marketing Just Another Word For Advertising?
In todays online market place, with the convergence of marketing and advertising Web 2.0 technologies that can be embedded directly in websites, it is getting exceedingly difficult to tell the difference between marketing and advertising. However, it is wise to understand the key differences between the two, especially as it relates to Internet marketing and your B2B or B2C business.
Marketing Myth #1 Marketing is Just Another Word for Advertising
Excellent article comparing marketing and advertising.
These words of wisdom can be applied to Internet marketing and Online advertising directly. If you are spending $300.00 or $3000.00 per month, or more, on Google AdWords Pay-Per-Click Ads and other online banner advertising, and not investing a single dime on your Internet marketing efforts, you are hurting your business in the long run. Building a quality website, with properly optimized content, and developing a marketing message that defines who you are, are strategic keys to Web success.
So, is marketing just another word for advertising?
Read more about this marketing myth.
Incorporate good marketing into your online advertising campaign budget to get the best of both worlds.
Internet Marketing Services and Online Advertising Strategies Email Contact Information
Marketing Myth #1 Marketing is Just Another Word for Advertising
Excellent article comparing marketing and advertising.
These words of wisdom can be applied to Internet marketing and Online advertising directly. If you are spending $300.00 or $3000.00 per month, or more, on Google AdWords Pay-Per-Click Ads and other online banner advertising, and not investing a single dime on your Internet marketing efforts, you are hurting your business in the long run. Building a quality website, with properly optimized content, and developing a marketing message that defines who you are, are strategic keys to Web success.
So, is marketing just another word for advertising?
Read more about this marketing myth.
Incorporate good marketing into your online advertising campaign budget to get the best of both worlds.
Labels: Advertising, B2B Marketing, B2C Marketing, Business, Internet, Internet Marketing, Marketing, Online, Online Advertising, Pay-per-click, PPC
Creative Internet Marketing
Feel free to forward our new interactive online newsletter subscription on to an Internet friend. Simply click the News letter Stories link and email them the page.
Internet Marketing Services and Online Advertising Strategies Email Contact Information
posted by James A. Warholic at
11:03 AM
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Getting The Inside Scoop On Search
Search Engine Strategies Conference
In what is becoming a larger and larger event every year, the SES conference held last week at the San Jose Convention Center has become one of the premier events for search engine strategies and search engine marketing.
The Big Three search engines, Google, Yahoo, and MSN all had large booths representing their bread and butter, online advertising. Other search engine companies were also present. Many of the specialized, directory based, advertising only companies were also present.
Online advertising, also known in the industry by some of the principals as search engine marketing is the leading revenue generator for all the search companies.
Microsoft has finally gotten out of their suits and started to feel more like a company you could talk to. That was one of the things that I did while at the conference. Microsoft, since totally breaking free of the Yahoo advertising feed on MSN Search is really starting to make a marketing push for their own online advertising system. I really only got a chance to have a quick overview of the system but I would say the online system for setting up Ads to run on the MSN Search platform is looking very intuitive and the tools provided look to be very powerful for evaluating ad performance and setting up campaigns. Many of the features that are found at Google and Yahoo can be seen incorporated into the MSN advertising system.
All of this competition in the search world is definitely good for consumers and businesses alike. While some businesses might think that having to advertise on at least three different search engines for close to one hundred percent marketing exposure means having to pay for three different advertising outlets this is not necessarily the case.
In a recent article I read online about placing your advertising dollars in the best area possible means evaluating all the advertising dollars spent and invest in those campaigns that have the highest ROI. Likewise, I would have to say that companies really need to test and monitor closely the advertising campaigns and alter them accordingly. If a campaign is not producing measurable results then it is time to adjust it or in some instances completely do away with spending the dollars that are loosing money and place it where it can earn money.
Back at the convention, there were numerous other companies that were making their pitch to have businesses listed in their website on an annual fee basis. Many of these were analogous to the "Yellow Pages." Some of these companies were even offering, not only the pay per click on an ad, but were also providing a feature called pay per call. This pay per call feature has been out for a year or so and may actually provide a great way of having a customer call directly instead of having to email them. That way the customer actually gets to talk to someone live at the moment of impression. Conversions may be higher with live two way communications as compared to a customer clicking an ad and going to a landing page.
One of the highlights of the convention, as in years past, was the Google Dance. The Google Dance was held at the Googleplex in Mountain View. It was a time to talk with the engineers, have hands on demos and questions answered about Google products, eat, drink, and be merry. Really, it was great fun and definitely a cool night to remember. Read and see photos of the 2006 Google Dance. Everyone needs to see the look on the face of the "Google Guy" just after he got dunked. The attendees and Google employees seemed to really have a good time with the interaction between everyone. Professional Web Services looks forward to the Google Dance in 2007.
For Internet marketing services, ethical search engine optimization, online advertising strategies, and web branding solutions contact Professsional Web Services today.
Internet Marketing Services and Online Advertising Strategies Email Contact Information
In what is becoming a larger and larger event every year, the SES conference held last week at the San Jose Convention Center has become one of the premier events for search engine strategies and search engine marketing.The Big Three search engines, Google, Yahoo, and MSN all had large booths representing their bread and butter, online advertising. Other search engine companies were also present. Many of the specialized, directory based, advertising only companies were also present.
Online advertising, also known in the industry by some of the principals as search engine marketing is the leading revenue generator for all the search companies.
Microsoft has finally gotten out of their suits and started to feel more like a company you could talk to. That was one of the things that I did while at the conference. Microsoft, since totally breaking free of the Yahoo advertising feed on MSN Search is really starting to make a marketing push for their own online advertising system. I really only got a chance to have a quick overview of the system but I would say the online system for setting up Ads to run on the MSN Search platform is looking very intuitive and the tools provided look to be very powerful for evaluating ad performance and setting up campaigns. Many of the features that are found at Google and Yahoo can be seen incorporated into the MSN advertising system.
All of this competition in the search world is definitely good for consumers and businesses alike. While some businesses might think that having to advertise on at least three different search engines for close to one hundred percent marketing exposure means having to pay for three different advertising outlets this is not necessarily the case.
In a recent article I read online about placing your advertising dollars in the best area possible means evaluating all the advertising dollars spent and invest in those campaigns that have the highest ROI. Likewise, I would have to say that companies really need to test and monitor closely the advertising campaigns and alter them accordingly. If a campaign is not producing measurable results then it is time to adjust it or in some instances completely do away with spending the dollars that are loosing money and place it where it can earn money.
Back at the convention, there were numerous other companies that were making their pitch to have businesses listed in their website on an annual fee basis. Many of these were analogous to the "Yellow Pages." Some of these companies were even offering, not only the pay per click on an ad, but were also providing a feature called pay per call. This pay per call feature has been out for a year or so and may actually provide a great way of having a customer call directly instead of having to email them. That way the customer actually gets to talk to someone live at the moment of impression. Conversions may be higher with live two way communications as compared to a customer clicking an ad and going to a landing page.
One of the highlights of the convention, as in years past, was the Google Dance. The Google Dance was held at the Googleplex in Mountain View. It was a time to talk with the engineers, have hands on demos and questions answered about Google products, eat, drink, and be merry. Really, it was great fun and definitely a cool night to remember. Read and see photos of the 2006 Google Dance. Everyone needs to see the look on the face of the "Google Guy" just after he got dunked. The attendees and Google employees seemed to really have a good time with the interaction between everyone. Professional Web Services looks forward to the Google Dance in 2007.
For Internet marketing services, ethical search engine optimization, online advertising strategies, and web branding solutions contact Professsional Web Services today.
Labels: Online Advertising, Pay-per-click, PPC, Search Engines
Creative Internet Marketing
Feel free to forward our new interactive online newsletter subscription on to an Internet friend. Simply click the News letter Stories link and email them the page.
Internet Marketing Services and Online Advertising Strategies Email Contact Information
posted by James A. Warholic at
8:37 PM
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You Should Advertise Online
Online advertising of your business may be the single greatest form of targeted advertising that has ever existed. There simply is no other way in B2B and B2C Business 2.0, (New Internet technology Internet marketing and Online advertising) to reach your customer base with the fastest speed possible and one of the greatest returns of investment.
There are many advantages of advertising on the Internet. Read how you can target specific age groups, certain website genres, geographic locations, and certainly a multitude (tens, hundreds, or thousands) of keywords that apply to your B2B or B2C business. Read about Online Advertising - Why You Should
Need help with an online advertising campaign, ethical search engine strategies, or web branding solutions? Professional Web Services has the expertise to help you today. Contact Professional Web Services for Online Advertising Strategies today.
Internet Marketing Services and Online Advertising Strategies Email Contact Information
There are many advantages of advertising on the Internet. Read how you can target specific age groups, certain website genres, geographic locations, and certainly a multitude (tens, hundreds, or thousands) of keywords that apply to your B2B or B2C business. Read about Online Advertising - Why You Should
Need help with an online advertising campaign, ethical search engine strategies, or web branding solutions? Professional Web Services has the expertise to help you today. Contact Professional Web Services for Online Advertising Strategies today.
Labels: Advertising, Internet, Online, Online Advertising, Pay-per-click, PPC
Creative Internet Marketing
Feel free to forward our new interactive online newsletter subscription on to an Internet friend. Simply click the News letter Stories link and email them the page.
Internet Marketing Services and Online Advertising Strategies Email Contact Information
posted by James A. Warholic at
10:06 PM
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0
comments
Interactive Online Advertising
Interactive Online Advertising With Style
In the advertising world much of a message is lost in the delivery. Other times an advertisement is so unique that it can really give a "that is cool" aspect on the message delivery. This can be a message that will stay in the mind of the ... [Read more]
Professional Web Services, Inc. Provider of Internet Marketing Services, Online Advertising Strategies, Web Branding Solutions, to Produce More Sales For Your Business. Learn how we can make a Search Engine Marketing Impact for your business today. Find out what it takes to make your business a Global ebusiness and get found online today.
Ethical Issues In Business and Internet Ethics
Copyright Professional Web Services, Inc. All Rights Reserved
Internet Marketing Services and Online Advertising Strategies Email Contact Information
In the advertising world much of a message is lost in the delivery. Other times an advertisement is so unique that it can really give a "that is cool" aspect on the message delivery. This can be a message that will stay in the mind of the ... [Read more]
Professional Web Services, Inc. Provider of Internet Marketing Services, Online Advertising Strategies, Web Branding Solutions, to Produce More Sales For Your Business. Learn how we can make a Search Engine Marketing Impact for your business today. Find out what it takes to make your business a Global ebusiness and get found online today.
Ethical Issues In Business and Internet Ethics
Copyright Professional Web Services, Inc. All Rights Reserved
Labels: Advertising, Online, Online Advertising, Pay-per-click, PPC
Creative Internet Marketing
Feel free to forward our new interactive online newsletter subscription on to an Internet friend. Simply click the News letter Stories link and email them the page.
Internet Marketing Services and Online Advertising Strategies Email Contact Information
posted by James A. Warholic at
8:32 AM
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0
comments
