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Developing A Business Brand Online

Working TogetherB2B and B2C companies need to take a concerted effort online to establish their brands in the market place.

Branding begins at all levels, from the logo to the words written on a website and the information released in the public market place. Branding efforts should never stop. Just like in sports, teams need to get better in order to compete at or above the level of their competitors, so to in the matters of establishing a good brand image in the minds of the consumer. Read more about why you need to keep on developing a business brand online.

Developing Your Personal Brand Online

Brand ImageThere are some things that are important to note in the world of online personal brands.

No matter what happens in the news, your name will likely appear in some form or another online. If you have a common name, like Joe Smith, your name will likely be linked on many websites. On the other hand, if you have a unique name, then you will likely see your name on but a few websites, but the brand image on display might not be to your liking. I am not talking about a picture of yourself, (although that may also be not to your liking). Read more about developing your personal brand online.

One of the aspects of branding online is that both your personal brand and business brand are likely linked together in more ways than one. Using your brand image on both the personal side and the business side is likely to be two sides of the same coin. Use it to your advantage on the Web. Set your personal/business apart from the rest. Stand out from the crowd on the Internet.

Jim is my personal brand and Professional Web Services is our Internet business brand.

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posted by James A. Warholic at 10:14 PM

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    Message From Jim Warholic

    Do it with Internet marketing style! Any person that has known me long enough will find out that I usually get straight to the sales and marketing point. Invest your time wisely. Make a difference in the world. Each individual has something special to share that can impact the world around them. Maybe your sphere of influence is one person, maybe it is your family, business, neighborhood, or a larger group of people. But, no matter how large or small a group of people that you come in contact with, a person can effect change for the good in life. We can start today with a simple business investment, with a professional word of encouragement, a "thank you", or just a kind look that really shows that you understand and appreciate another person.

    Jim Warholic