Apple Vs Microsoft
Both Apple And Microsoft Have Been Making Headlines Lately
Creative marketing and advertising campaigns from Apple in the past nine months have finally taken their toll on the poor PC. Actually, you've got to laugh at this. The picture above, is one of the ads being run by Apple featuring simple comparisons between a Mac and a PC. Actually both the Mac and the PC are PCs, but that is besides the point. Everyone gets the picture, Ha Ha. Love Those Apple Vs. PC Ads
Unfortunately, Mr. Bill Gates doesn't think the commercials are very funny. He has been quoted as saying, "And I don't know why [Apple is] acting like it's superior. I don't even get it. What are they trying to say? Does honesty matter in these things, or if you're really cool, that means you get to be a lying person whenever you feel like it? There's not even the slightest shred of truth to [the ideas about Vista upgrades presented in the Apple commercial he said he had not seen]."1 2
Personally, from a marketing and advertising standpoint, the message is loud and clear (and quite funny). "I'm a PC, and I'm a Mac." I've got to give my vote to a very creative advertising campaign that brings complicated issues and makes them simple for anyone to understand. Now, to be clear, I use both A Mac and a PC, many times, both at the same time, especially the Mac, when I'm waiting for the PC to reboot. HA HA
So, Microsoft has come out with their new Vista software for PCs. I decided to go into a Fry's Electronics store and check out the new Microsoft operating system. First impressions are, not much different in the look from Windows XP operating system. Granted, the new software has some nifty features, but I am not sure how much more productive a person is going to be using Windows Vista Vs. Windows XP. Vista has been promised a long time ago, and I was expecting to be blown away at the first sight of the new operating system. I was disappointed.
Apple Vs. Apple Settled
Apple Inc. and Apple Corps made news this week. They finally settled a long standing argument over trademarks. Apple Corps is the entity that controls the Beetles music rights. They have been fighting over the multicolored Apple logo since 1978. However, the Apple Corps logo didn't even look like the early Apple Computer logo. It seems as though someone got upset with all the early publicity and was having a very long tantrum. Maybe now, they will "Let It Be."
OH My, Microsoft not wanting to be out done in the news department decided to take the Apple Vs. Mac to a new level. Bill Gates issued a challenge for any hacker to break into the Vista operating system. Another one of Bill's quotes from this week, is where Gates "dares anybody" to exploit Vista, "Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine."
Now, I don't know about you, but my Windows virus checking, antivirus software has to continually be updated, sometimes on a daily basis, in order to update the database of current new Windows virus threats. It seems a very foolish statement to me, for Bill Gates to say, "I dare anybody." But, what do I know?
Actually, it is interesting to hear Bill Gates talk about who had what first when comparing Apples to Oranges, I mean Apples to PCs. More tidbits of information from Bill in the following news article: Bill Gates: We were first, we were best, we are more secure. "You can go through and look at who showed any of these things first, if you care about the facts. If you just want to say, "Steve Jobs invented the world, and then the rest of us came along," that's fine. If you're interested, [Vista development chief] Jim Allchin will be glad to educate you feature by feature what the truth is."3
Now Bill, something doesn't sound right here. Who was first? Who did what first? Who copied what operating systems? Ah, times past. How quickly we forget. Apple might not be the picture perfect poster child, but neither is Microsoft. Anyone that hasn't seen the movie Pirates of Silicon Valley, needs to go out and rent it. It puts things in perspective. One of the last conversations between Bill Gates and Steve Jobs at the end of the Pirates of Silicon Valley movie is immediately after Jobs confronts Gates about copying the Apple operating system via reverse engineering by Microsoft in which Jobs says, (paraphrased) "Our Apple windows system is still better than yours Bill." And Bill replies, "You don't get it Steve, it doesn't matter if yours is better."
From a money standpoint, Gates was right. Microsoft became wealthy beyond imagination, even with a substandard product to begin with when compared to Apple. The world was made up of PCs with DOS, and the next logical step was to make PCs really easy to use. What better way for Microsoft to do this, than by copying from the best.
IBM was the biggest loser in all during the early years of the PC. During the time when a PC was synonymous with an IBM machine running MS-DOS which was licensed by Microsoft to IBM. IBM thought the major money was in the hardware. IBM was still stuck on their mainframes. Talk about lack of foresight. Microsoft went laughing all the way to the bank with millions upon millions of licensing fees.
So goes the story. Stay tuned for the rest of the story.
By: Jim Warholic
President, Professional Web Services, Inc.
Internet Marketing Services for business today.
Internet Marketing Services and Online Advertising Strategies Email Contact Information
Creative marketing and advertising campaigns from Apple in the past nine months have finally taken their toll on the poor PC. Actually, you've got to laugh at this. The picture above, is one of the ads being run by Apple featuring simple comparisons between a Mac and a PC. Actually both the Mac and the PC are PCs, but that is besides the point. Everyone gets the picture, Ha Ha. Love Those Apple Vs. PC Ads
Unfortunately, Mr. Bill Gates doesn't think the commercials are very funny. He has been quoted as saying, "And I don't know why [Apple is] acting like it's superior. I don't even get it. What are they trying to say? Does honesty matter in these things, or if you're really cool, that means you get to be a lying person whenever you feel like it? There's not even the slightest shred of truth to [the ideas about Vista upgrades presented in the Apple commercial he said he had not seen]."1 2
Personally, from a marketing and advertising standpoint, the message is loud and clear (and quite funny). "I'm a PC, and I'm a Mac." I've got to give my vote to a very creative advertising campaign that brings complicated issues and makes them simple for anyone to understand. Now, to be clear, I use both A Mac and a PC, many times, both at the same time, especially the Mac, when I'm waiting for the PC to reboot. HA HA
So, Microsoft has come out with their new Vista software for PCs. I decided to go into a Fry's Electronics store and check out the new Microsoft operating system. First impressions are, not much different in the look from Windows XP operating system. Granted, the new software has some nifty features, but I am not sure how much more productive a person is going to be using Windows Vista Vs. Windows XP. Vista has been promised a long time ago, and I was expecting to be blown away at the first sight of the new operating system. I was disappointed.
Apple Vs. Apple Settled
Apple Inc. and Apple Corps made news this week. They finally settled a long standing argument over trademarks. Apple Corps is the entity that controls the Beetles music rights. They have been fighting over the multicolored Apple logo since 1978. However, the Apple Corps logo didn't even look like the early Apple Computer logo. It seems as though someone got upset with all the early publicity and was having a very long tantrum. Maybe now, they will "Let It Be."
OH My, Microsoft not wanting to be out done in the news department decided to take the Apple Vs. Mac to a new level. Bill Gates issued a challenge for any hacker to break into the Vista operating system. Another one of Bill's quotes from this week, is where Gates "dares anybody" to exploit Vista, "Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine."
Now, I don't know about you, but my Windows virus checking, antivirus software has to continually be updated, sometimes on a daily basis, in order to update the database of current new Windows virus threats. It seems a very foolish statement to me, for Bill Gates to say, "I dare anybody." But, what do I know?
Actually, it is interesting to hear Bill Gates talk about who had what first when comparing Apples to Oranges, I mean Apples to PCs. More tidbits of information from Bill in the following news article: Bill Gates: We were first, we were best, we are more secure. "You can go through and look at who showed any of these things first, if you care about the facts. If you just want to say, "Steve Jobs invented the world, and then the rest of us came along," that's fine. If you're interested, [Vista development chief] Jim Allchin will be glad to educate you feature by feature what the truth is."3
Now Bill, something doesn't sound right here. Who was first? Who did what first? Who copied what operating systems? Ah, times past. How quickly we forget. Apple might not be the picture perfect poster child, but neither is Microsoft. Anyone that hasn't seen the movie Pirates of Silicon Valley, needs to go out and rent it. It puts things in perspective. One of the last conversations between Bill Gates and Steve Jobs at the end of the Pirates of Silicon Valley movie is immediately after Jobs confronts Gates about copying the Apple operating system via reverse engineering by Microsoft in which Jobs says, (paraphrased) "Our Apple windows system is still better than yours Bill." And Bill replies, "You don't get it Steve, it doesn't matter if yours is better."
From a money standpoint, Gates was right. Microsoft became wealthy beyond imagination, even with a substandard product to begin with when compared to Apple. The world was made up of PCs with DOS, and the next logical step was to make PCs really easy to use. What better way for Microsoft to do this, than by copying from the best.
IBM was the biggest loser in all during the early years of the PC. During the time when a PC was synonymous with an IBM machine running MS-DOS which was licensed by Microsoft to IBM. IBM thought the major money was in the hardware. IBM was still stuck on their mainframes. Talk about lack of foresight. Microsoft went laughing all the way to the bank with millions upon millions of licensing fees.
So goes the story. Stay tuned for the rest of the story.
By: Jim Warholic
President, Professional Web Services, Inc.
Internet Marketing Services for business today.
Labels: B2B Marketing, B2C Marketing, Internet Marketing Services, Marketing Strategies
Creative Internet Marketing
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