Real Estate Marketing Report
Newspapers and other print publishing are fighting a war for their survival. With just one of the last major advertising dollars spent for print advertising by the real estate industry, newspapers are trying to fight back.
Internet Draws More Real Estate Ads
With the influx of new Internet marketing technologies for the real estate industry, most active home buyers are going to the Internet to do searches online for their next home purchase.
Here in lies the marketing issue with newspapers and other print media advertising that was once home to an exclusive advertising venue in the real estate industry. Realtors, specifically brokers and large real estate groups such as Coldwell Banker and Century 21 are moving their advertising to online media forms, with plans of reducing the number of ads in local newspapers in the future.
Read: Internet Draws More Real Estate Ads
Additional Articles
- Yahoo Shakes Up Real Estate
- Why Does A Realtor Need A Blog?
- Most Home Buyers Start With Internet Search
- Realtor Starts a Community Blog
- Internet Marketing For Realtors
- Home Delivery
Labels: B2C Marketing, Internet, Internet Marketing, Marketing, Real Estate
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posted by James A. Warholic at 2:50 PM
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