Marketing B2B Really is About Emotions
B2B and B2C sales and marketing are distinctly different for many reasons. One item that is important to understand from a marketing perspective is emotions. There can be conflicting buyer emotions when dealing with B2B as compared to that of B2C. B2B requires getting through both the personal as well as the business side of the emotional marketing coin.
Read why sales and marketing copywriting, that addresses both the business and personal issues, are important to take into account in order to complete the sales process.
Read more about: Writing Emotional B2B Sales Copy - What You Must Account For When Copywriting
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posted by James A. Warholic at 9:00 PM