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Why I Love My Google Gmail Email

Ferrari Hot Marketing
First off, Gmail is Ferrari Hot! And let me tell everyone up front that by having a Gmail account has made my life much easier, increased my productivity, helped me to be more organized, and faster on the road. One of the aspects about dealing with numerous customers in both B2B and B2C industries are in many cases the requirements to have an email address with the domain name I am working with at the time.

As a business representative for our clients, I need to sometimes make contact with various client related business interests, and having a email address with that customer's domain name is advantageous for representing the company to the third party. However, with so many email addresses to check on a regular basis, it becomes difficult to stay on top of all the communications items. This is where the Gmail email system comes in handy big time. What I do is forward my emails from all my other accounts into a central Gmail address location. This way, I don't have to go in and check my emails at all my other email addresses. But, you say, "I can forward my emails to any location that I want." Yes you may be able to do that, but Gmail offers a feature that also allows you to respond as though it is coming from the other email address. You can also send emails through POP SMTP from another email account or using the IMAP function, import old emails from other accounts and synchronize all emails with Outlook or other email programs running on multiple computers at the same time. Here are some of the various mail clients along with the instructions on how to configure them for Gmail. Sign up for a free Gmail account.

Read about more things you can do with Gmail.

Google Apps and Gmail For Any Business

Take the next step for your business organization with Google. Use the Gmail interface software engine via Google Apps for your domain name. One of the features that Google Apps has for any company is to use Google's Email servers to handle your daily email requirements for your company. There are two levels of service provided by Google. One is the free and provides over 7 GB (and counting) of email storage for each email account. The other is $50 per user per year and provides 25 GB of email storage for each account. Both the standard free edition and the paid premier edition come with full administrator control panels for a central IT person or even a non IT person to set up new accounts and control access to established accounts. Just like in the Gmail accounts online, users can access their accounts through the online control panel, IMAP, and POP SMTP email client settings.

I am convinced that Google Security for your Emails are better than any security at any company. Read the past article on Cloud Computing The Google Way to understand the reasoning behind my statement that Google is more secure than even your company. I know that may come as a very bold statement to some, but I encourage you to read the article and think about the economy of scale and understanding of their security measures in place, along with independent security audits that are conducted regularly.

The Gmail Email Overview

Gmail offers entire organizations and businesses personalized email addresses like jsmith@yourdomain.com. Gmail comes with helpful features to make email more useful, like award-winning spam and virus filtering, up to 25 GB of storage per account, powerful search to find messages as fast as you can search the web, and instant messaging built right in. The Gmail web application is accessible from anywhere, and you can even sign in from your mobile phone. Or if you prefer, you can access email from your favorite mail client like Outlook or Thunderbird using POP or IMAP at no additional cost.

Why switch to Gmail Google Apps for your domain name? There are many reasons to do it, but two of the top reasons in my book would be that the storage capacity is simply enormous, and you never have to throw any emails away. Remember, most companies are using their website servers also as their email servers. This means they are limited by how much data they can store online in the email portion before things have to get purged. Most companies provide their employees with significantly less email storage area, and what happens many times is their email boxes fill up and need to be emptied to make room for new emails. Other times, a main IT person or administrator is constantly going into the email accounts and purging past emails to make room for more. Whereas with Google Gmail Apps, users have a huge storage area which are unlikely to get filled up except by the super power huge file receivers of email information, and even then, I imagine that Google would just add more capacity for specific power hungry email users.

By-the-way, I am talking from first hand experience on both the free Gmail email available to anyone online and Google Apps for a domain name, with a private label email address using the Gmail email software to drive it. Using the Gmail Google Apps is like driving a Ferrari very very fast. And you know what? Others wish they had one too. Maybe someday.

Get your business found online fast. Don't let the competition pass you by on the Web. Internet marketing by Professional Web Services will get your business found in the search engine results. Search engine marketing for the 21st century.

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posted by James A. Warholic at 10:03 PM | 0 comments

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So What Happened To The B2B Exchanges?

B2B Exchanges Dead Or Alive

By: James A. Warholic

The Talk Of The Town Was And Is, That B2B Exchanges Are Going To Change The Way Buyers And Sellers Get Hooked Up Online

There was talk by many experts in the B2B industry that these B2B exchanges would be the life blood of everything from buying and selling chemical products to machining and other fabrication services. Business-to-Business Exchanges were supposed to be an online eCommerce marketplace where buyers and sellers could get together and be a place were deals could be made. Buyers would be able to select suppliers based on pricing and delivery and save on costs. Sellers of products and services would be able to get their products and services seen by the greatest market penetration possible and ultimately increase their sales.

So, what went wrong and what happened to these business to business exchanges?

Here are a few quotes from the pro side of B2B Exchanges.

Why Suppliers Should Use B2B Exchanges

"By becoming a member of a B2B exchange you can benefit in both cost-saving and revenue increase - two primary requirements of productivity increase."

B2B Exchanges
B2B Exchanges - The Killer Application in the Business to Business Internet Revolution

The authors of this book claim that B2B Exchanges will quite literally be the next "killer application" on the Internet.

So, what has happened to all the B2B exchanges? Did they drop dead? Are they ready to come alive and be the next best thing to sliced bread? Or, are they already dead, before they ever really took off in the first place?

The other side of the coin with the B2B exchanges can be read in this article.
B2B exchanges dying off fast
Inherent problems, false assumptions speed demise of e-marketplace sites

"The dinosaurs got to rule the planet for 160 million years before they disappeared.

The mighty B2B exchanges got about two years."

I believe that B2B suppliers are of a much too competitive nature for B2B exchanges to work out the way those that are promoting the B2B exchanges would love to see it. The thought of it working is just too idealistic. Competition is on the selling side of the equation and not on the buying side. You can have hundreds of buyers with very few sellers that hooked up with the exchange in the first place. There is nothing keeping the buyer at the exchange. If a deal can be got outside the exchange, a buyer will always take the best deal possible. But, this isn't the only reason, or even the major reason why B2B exchanges will ultimately fail.

To really understand why exchanges are destined to fail we simply can look at the B2C side of the equation and see how that has played out with the AOL online access model. AOL thought they could roll along forever by adding new subscribers to their dedicated online portal. However, they found out that the consumer ditched their dial-up modems to get high speed Internet and quite literally turned off their dial-up connections. Also, try as they might, AOL could not stop people wondering off of their dedicated portal. Yahoo, is in much the same boat. Although Yahoo did not start off as a dial-up service, they created this Web portal for their regulars to go through. Yahoo has been scrambling of late, to get their regulars back to their portal. Well, now everyone is a portal. Everyone has access to a wealth of Information. Information without borders or boundaries. Millions of websites are being created with all types of information for consumers, businesses, and personal use. And, because of the information that is in diverse places, search engines got their start to catalog all that wealth of information. And here in lays the true for B2B exchanges.

Search Engines Are The B2B Exchanges Online

B2B exchanges have been with us ever since the first directory was put together. The Yellow Pages were the first mass produced exchanges to go out to the masses. Then Thomas Brothers with their annual list of suppliers came out in encyclopedia form. Then along comes the Internet with its light speed communication and information dissemination. And then we needed a system to get that information into the right hands. Online directories were started to help group these companies together. But that wasn't good enough.

Along Came The Search Spiders And Sat Down Beside Ours

They gobbled up all those keywords in our network of websites. All the major B2B and B2C companies in the world invited those search spiders to feast at their websites. They wanted them to pick up every particularly important word and words that would help push them up to the top of the search results for their industry. Then even the smaller B2B players realized they too could have equal footing to get their website discovered online. Competition was working at the max. Owners and presidents of corporations recognized the marketing impact that could be made using the search engines to capitalize on the fact that buyers and consumers all over the world were using the search engines to find the things that everyone wants.

The true B2B exchanges of the world can never be encapsulated. There are no bounds online. You can not stop information that wants to be free. Information that wants to be free does not mean that it is not going to cost you from the suppliers point of view. It does mean that the competitive marketplace will have suppliers that take advantage of everything they can on the Internet. This is very good for both the buyers and consumers and also for all the suppliers. But, make no mistake about it, there is a marketing cost involved.

Get your company found online. Professional Web Services provides the Internet marketing B2B business solutions.

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posted by James A. Warholic at 7:04 PM | 0 comments



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    Message From Jim Warholic

    Do it with Internet marketing style! Any person that has known me long enough will find out that I usually get straight to the sales and marketing point. Invest your time wisely. Make a difference in the world. Each individual has something special to share that can impact the world around them. Maybe your sphere of influence is one person, maybe it is your family, business, neighborhood, or a larger group of people. But, no matter how large or small a group of people that you come in contact with, a person can effect change for the good in life. We can start today with a simple business investment, with a professional word of encouragement, a "thank you", or just a kind look that really shows that you understand and appreciate another person.

    Jim Warholic