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PDF Documents For Your Business

Internet MarketingPDF File Formats Have Become The De Facto Standard For Document Viewing and Printing Today

Brochures, color pamphlets, sales literature, marketing materials, manuals, technical documents, and even website pages are being converted to PDF documents for B2B and B2C businesses around the globe.

While, companies could invest hundreds of dollars for a PDF converter, there are some great softwares available for free. Many of these PDF converters can function both on the Apple Mac as well as the Microsoft PC system.

Why would anyone need a PDF file instead of a Microsoft Word file? Let's say you have a customer on the other side of the globe that needs information about your product or service and you only have it available in a Microsoft Word format. This might sound like no big deal to you, the customer can just open it using their Microsoft Word program. However, this is a totally wrong assumption. You might be talking to an engineer or customer that does not readily have the Microsoft Word program or compatible version available to them on the networked computer at their facility. Do you really want to make it difficult for them to be able to open a 100 page manual in a Microsoft Word document? No way!

With a PDF document, it can be read online with Internet Explorer, Firefox, or just about any Web browser with the Acrobat Reader plug-in available from Adobe. Or download the PDF file online to the local computer for future reference. Most Web browsers are set up to be able to open PDF files directly in the browser window itself. Even, Apple Mac can read it using available programs. Adobe has a free stand alone Acrobat Reader program available for just about every type of operating system available. They have a version for Windows, Mac, Unix, Linux, and even for the Mobile version operating systems. It is also available in multiple languages.

Adobe has a number of patents covering the technology used in the creation of the Portable Document Format (PDF) Specification. In the interest of promoting the PDF format for information exchange, Adobe has made it so that anyone may create applications that read and write PDF files without having to pay royalties to Adobe Systems. Source Wikipedia

When it comes to creating and publishing technical documents, many companies are using Adobe Acrobat Professional in publishing and collaboration between engineers, planners, and designers on the various design specifications for a wide range of projects. A multitude of companies and fields are using Acrobat Professional; from computer engineering firms, mechanical engineering and design companies, to communications companies and their engineers designing and documenting fiber-optic plant records, infrastructures, and Circuit Layout Records for city wide documentation. Because of the ability for different engineers and technical people to be able to add comments and corrections to the documents, the designers can actively keep track of the various changes and comments for a particular project.

While most businesses may not need this type of power for the PDF documents, it is nice to know there are options available for free to convert all types of documents to PDF file format. Read about some of the Free PDF Converter Programs available for both converting and combining all Microsoft documents into PDF file format. These types of PDF writing programs function on both Microsoft and Apple Mac software operating systems. Note: Mac has the feature of being able to save as a PDF file from the print menu and even email it directly to someone or yourself.

So, make it easy for your sales and customer service departments to share the technical and marketing material to your customers in a PDF file format today. Note, the documents can be made available online or in a secure directory that has a user name and is password protected. This requires some webmaster work to create secure online directories.

Do you need help with your website? Professional Web Services can help organize your PDF files and make them available on the Internet the way you want. Additionally, PDF files can also be found in the search engine results pages if you want. The option is yours.

Contact Professional Web Services for a free SEO report for your business website today. Learn how we can help get your business website showing up online in the search engines.

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posted by James A. Warholic at 9:21 PM


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