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Every business owner of a domain name in the world needs to be aware of the latest scam coming out of China and hitting the US and Australia.

Chinese Company Wants to Register our Domain Name

The US business owners are now being targeted with a very unethical form of domain name registration. This threat goes to the very core of a business's identity and involves threats to the online brand identities of companies being targeted. I suspect we will see more of this for every business on the Web.

Make sure you are aware of this and let others know what is going on.

If you do business in China, and wish to have a domain name registered with the .CN at the end of your name, any reputable Domain Registrar will register a domain name for you.

The Chinese are pulling a fast one. They are coming out with a sly story that tells a business that someone has registered a domain name with their company brand, trademark, or incorporated name with the .CN domain. For example, if a company had the domain name thisismytrademark.com, the other Chinese domain name would be thisismytrademark.cn or thisismytrademark.com.cn both of which have the Chinese .cn afterwards for the domain.

Now here comes the rest of the story. This domain registrar then proceeds to tell the story that they did checking on the domain name and before they will allow the other individual that was/is registering their "This is my Trademark" company name with the .cn, that This is my Trademark company can register it first (with them), because of the trade mark name.

Don't fall for it, but from a brand standpoint don't be asleep either. You need to constantly be vigilant and aggressively protect your business brand name online. So, before you believe the song and dance junk story from China, I suggest you read the following article for details about the .CN Chinese Domain Name Scams From China.

Read about protecting your Internet Domains and Intellectual Property, IP rights in China and around the world.

Be Careful with your Brand. Imagine if you saw your company name in the search engines with someone else from China using it on the Internet. What would you do?

Jim

Branding Matters

Labels: Branding, Business, Business Warnings, Domain_Names, Internet

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