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Marketing Strategies For Your Business

Most every industry has a crowd of manufacturers, distributors, software providers, developers, and service providers all competing with one another in the market place.

Internet Marketing ServicesIs your company standing out from the crowd?

With the latest acquisition talk from Steve Ballmer, Chief Executive Officer of Microsoft, in which he is proposing acquiring Yahoo! with a stock and cash buyout; one has to wonder if this merger/buyout acquisition deal would really help Microsoft that much in the search and online advertising market space.

If you are a Google Search user, how likely are you to switch to a new search engine provider? With nearly a 60 percent market share in December 2007 according to comScore Core Search Report, Google Search has shined through, with an outstanding track record that shows they have stood out from the crowd since their inception. When they were nothing more than a small startup, Google took the search engine world by storm, and turned out a better and faster product than any other search company had at the time. Google has strived to be the best, and has never been content with settling for mediocrity.

Many companies have taken the attitude that 80 percent is good enough if it can make them a profit. This is not how to operate your business. In essence, if you think you are such a big juggernaut in your particular business market place and the 80 percent attitude is your attitude, then that leaves 20 percent for any company to really take advantage of the situation, and develop a product or service that can take the world by storm. It doesn't take long before market share is changed from one company to the other.

How Do You as a Business Stand Out From the Crowd?

Differentiate and Dominate Keys to Successful Marketing

Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs.

No, before any of those things will really have any impact on your business you've got to uncover and communicate a way in which your business is different from every other business that says they do what you do. You've got to get out of the commodity business. You've got to stake your claim on a simple idea or position in the mind of our prospective clients.

Here's what I mean. Read more about Differentiate and Dominate Keys to Successful Marketing

Jim said: Never settle for mediocrity. Life is about change, new growth, and making a difference in the lives around us. No matter what direction life takes us in our new thinking, always striving to do it to the best of our abilities is key to success. Actions speak louder than words. B2B, B2C, and C2C Internet Marketing Services, ethical SEO, Search Engine Optimization, Online Advertising Strategies, Website Branding Solutions with Professional Web Services, Inc. Business Solutions.

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posted by James A. Warholic at 9:30 AM


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    Message From Jim Warholic

    Do it with Internet marketing style! Any person that has known me long enough will find out that I usually get straight to the sales and marketing point. Invest your time wisely. Make a difference in the world. Each individual has something special to share that can impact the world around them. Maybe your sphere of influence is one person, maybe it is your family, business, neighborhood, or a larger group of people. But, no matter how large or small a group of people that you come in contact with, a person can effect change for the good in life. We can start today with a simple business investment, with a professional word of encouragement, a "thank you", or just a kind look that really shows that you understand and appreciate another person.

    Jim Warholic